VNU Expositions Outdoor Group Names Marisa Nicholson National Sales Manager for Outdoor Retailer and FlyFishing Retailer Trade Expos

VNU Sports Group is pleased to announce that Marisa Nicholson has been named national sales manager for the Outdoor Retailer and FlyFishing Retailer trade shows. Nicholson, previously a senior account executive for the Outdoor Group, takes over for Andy Tompkins, who was recently named group show director for the ASR shows.
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SAN JUAN CAPISTRANO, CALIF. – VNU Sports Group is pleased to announce that Marisa Nicholson has been named national sales manager for the Outdoor Retailer and FlyFishing Retailer trade shows. Nicholson, previously a senior account executive for the Outdoor Group, takes over for Andy Tompkins, who was recently named group show director for the ASR shows.

“Marisa has done a tremendous job of connecting with the customer's needs and business objectives, both throughout the Midwest and Rocky Mountain territories as well as with international clients,” stated Peter Devin, group show director.

In this new role, Nicholson will be responsible for enhancing exhibitor connectivity and sales within a growing outdoor marketplace, and for supporting a strong team of account executives working to serve both the Outdoor Retailer Shows, and the FlyFishing Retailer Show.

"I'm very excited about this new role at the Outdoor Group, and I'm looking forward to creating opportunities that will further enhance our customer's results at each of the shows,” stated Nicholson.

Upon joining VNU in 2003, Nicholson demonstrated strong leadership skills and brought vibrancy to the team. Prior to VNU, Nicholson worked as an account executive for Advanstar.

Outdoor Retailer Summer Market is less than 90 days away, and will assemble the largest group of buyers and sellers in the Show's 25 year history. The Salt Palace Convention Center has been undergoing an expansion and will be complete by the August 10 show staging. The paddlesports area of the hall has been enlarged, there are over 245 new exhibitors in the Show, the Open Air Demo has been expanded to a two day format and the amount of activities, events and gatherings both social and educational will benefit all attendees.

About Outdoor Retailer
Outdoor Retailer, a division of VNU Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 25th successful year, OR gathers approximately 37,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. VNU Expositions Inc., headquartered in Northern Virginia, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Summer Market 2006 will be held in Salt Lake City, Utah from August 10-13 at the Salt Palace Convention Center, with Open Air Demo days scheduled on August 8-9, the two days prior to the Show. Registration details for Summer Market 2006 and more information on Outdoor Retailer tradeshows can be found at www.outdoorretailer.com. Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at sara.nazzaro@mullen.com.

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