Marmot’s Initiative Puts Sustainability At The Forefront - SNEWS

Marmot’s Initiative Puts Sustainability At The Forefront

With the launch of its Sustainability Initiative, Marmot products will feature a transparent rating system that helps consumers understand the sustainability footprint of every product throughout the entire Marmot outerwear and sleeping bag lines.
Author:
Publish date:

Rohnert Park, Calif. — 18 DATE 2019— New packaging from Marmot starting in Spring 2020 will put sustainability front and center in the outdoor shopping experience. With the launch of its Sustainability Initiative, Marmot products will feature a transparent rating system that helps consumers understand the sustainability footprint of every product throughout the entire Marmot outerwear and sleeping bag lines. When consumers are informed about how products are made and where they land on the rating system they can make informed shopping decisions with clarity and confidence.

Marmot uses a robust and accurate process to rate each product for the three most important supply-chain impact areas: recycled content, PFC-free chemical compliance and overall harmful chemical reduction. Marmot’s three-tiered rating system is clearly listed on the packaging and identifies the product as either— “Good:” the product cleared one threshold. “Better:” product cleared two categories. “Best:” meaning the product cleared the threshold for all three categories.

“Marmot is committed to sustainable business practices because we value it and because our consumers value it.,” said Chris Harges, Director of Brand at Marmot. “This is part of an ongoing process we have been working on for years. Our goal has always been to make high-performance gear, and we’ll continue pursuing sustainability for our users without sacrificing performance.”

While everything Marmot makes has some element of sustainability, naturally some products can be made more sustainably than others, which Marmot is making transparent through its rating system so consumers can make informed purchasing decisions online or in-store. This is a push Marmot hopes gains traction within the industry as a whole and that consumers being to not only appreciate it, but ask for it and expect it for making decisions when they shop.

For more information about Marmot please visit www.marmot.com.

For any media inquiries, please contact: seth@sasquatchagency.com

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.

###

Related

Astral's Hemp Baker

Astral Puts Sustainability at Forefront of Spring ’19 Footwear

Astral takes a stand for the environment one product design at a time, and the Spring ’19 collection is no exception. The brand will step into 2019 with an even lighter ecological footprint, and flesh out their sustainable approach to performance casual footwear by unveiling ...read more

Marmot_WestRib_smaller

Marmot Introduces The West Rib Parka, Featuring Cutting-edge Warmcube Construction Technology

Rohnert Park, Calif. – January 29, 2019 – Marmot’s innovative new WarmCube insulation technology combines the warmth of down with a unique baffling system designed to trap air and hug the body for maximum warmth. Since its beginnings in 1974, insulation has been a part of ...read more

Marmot Furthering Its Commitment To Inclusivity

Rohnert Park, Calif. — 15 JULY 2019— In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing visuals to more overtly welcome people from all walks of ...read more

marmot cabin fever logo

Marmot Gets Cabin Fever

Rohnert Park, Calif. – April 9, 2020 – What does an outdoor apparel brand do when all its customers are stuck inside? Outdoor equipment and apparel brand Marmot is used to sharing stories of outdoor athletes scaling peaks and skiing steep faces. But in the face of COVID-19, the ...read more

Sustainability

Two days, two breakfasts, one aimOutDoor, 16 and 17 July at 08.30hrs Zug, Switzerland – The European Outdoor Group's Sustainability Working Group (SWG) is inviting all attendees at OutDoor to join them for breakfast, on two days, with the aim of working together in providing a ...read more

Marmot and Grassroots Raise $10K for The Conservation Alliance

Rohnert Park (CA): Last November, Marmot, a leading outdoor manufacturer, and Grassroots Outdoor Alliance, a buying group of nearly 42 independent specialty retailers with over 90 store fronts across the United States, collaborated for a second season on a promotional and ...read more

Marmot and Grassroots Raise 10K for The Conservation Alliance

Rohnert Park (CA): Last November, Marmot, a leading outdoor manufacturer, and Grassroots Outdoor Alliance, a buying group of nearly 42 independent specialty retailers with over 90 store fronts across the United States, collaborated for a second season on a promotional and ...read more

McNett Builds Upon Sustainable Corporate Initiatives

As a part of a commitment to a sustainable future, McNett, an industry leader in gear care and repair products, has joined the Puget Sound Energy (PSE) Green Power Program. McNett joined at a Leadership Level, and will purchase one hundred percent Green Power for its Bellingham, ...read more

Retail Sustainability Initiative Inaugural Meeting a Success

ARLINGTON, Va. -- Representatives from over 15 of America's largest retailers recently gathered at Washington, DC's Jurys Hotel to participate in the inaugural meeting of the RILA Sustainability Initiative (RSI). The goals of RSI are to advance environmentally sustainable ...read more