Livermore, CA (Oct 20, 2020) - Wiley X®, the leading premium protective eyewear brand to retail, safety, and government markets, has been hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. ...read more
Marin County, CA (October 8, 2020)- Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid ...read more
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac ...read more
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still ...read more
Livermore, CA (May 12, 2020) - Wiley X, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With ...read more
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our ...read more
Colorado Springs, CO - The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in ...read more
Milan, Italy, April 22, 2020 – Pirelli announces today that the Italian-based company KASK via its KASK America branch offices will be a new distributor of the Pirelli Velo tire range for the U.S. Global leader across the car and motorbike tire market and the only supplier since ...read more
Rohnert Park, Calif. – April 9, 2020 – ExOfficiois proud to support those on the frontlines, including healthcare professionals and patients, across the Bay Area in California with brand new underwear to keep them fresh during double-shifts and long hours attending to medical ...read more
Rohnert Park, Calif. – April 9, 2020 – What does an outdoor apparel brand do when all its customers are stuck inside? Outdoor equipment and apparel brand Marmot is used to sharing stories of outdoor athletes scaling peaks and skiing steep faces. But in the face of COVID-19, the ...read more
Berkeley, Calif. — March 02, 2020 — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to ...read more
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCube insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to ...read more
FOR IMMEDIATE RELEASE: BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and ...read more
Rohnert Park, Calif. — 15 JULY 2019— In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing visuals to more overtly welcome people from all walks of ...read more
Rohnert Park, Calif. — 18 DATE 2019— New packaging from Marmot starting in Spring 2020 will put sustainability front and center in the outdoor shopping experience. With the launch of its Sustainability Initiative, Marmot products will feature a transparent rating system that ...read more
Rohnert Park, Calif. – January 29, 2019 – Marmot’s innovative new WarmCube insulation technology combines the warmth of down with a unique baffling system designed to trap air and hug the body for maximum warmth. Since its beginnings in 1974, insulation has been a part of ...read more
Sasquatch is a full-service marketing agency providing advertising, branding, PR, web design, promotion design, etc. We work with several members of the outdoor industry. ...read more
