November 24, 2008
For Immediate Release:
Marmot's Ultra-light Mica Jacket wins National Geographic's â€œBest of Adventure Gearâ€ Award
Santa Rosa, CA â€“ Marmot's ultra-light Mica Jacket has been awarded the 2009 â€œBest of Adventure Gearâ€ by the editors of National Geographic Adventure Magazine. This highly functional and elegantly designed jacket is part of Marmot's growing category of lightweight waterproof, breathable shells for men and women. It also is the cornerstone of the company's new MemBrainÂ® Strataâ„¢ -- a new 2.5 layer laminated technology.
At just under seven ounces for a men's medium (6.8 oz), the Mica (USD $130) is a breakthrough garment in waterproof, breathable technology for weight and value-conscious outdoor enthusiasts. The stylish, transparent nylon face fabric and unique MemBrainÂ® Strataâ„¢ 2.5 lamination, give the Mica an incredible, supple hand. â€œWhen we began selecting fabrics, we saw the opportunity to build something remarkably lightweight and exquisite lookingâ€ explains Brian LaPlante, Marmot's Outerwear Category Manager. â€œThe combination of the see-through nylon face fabric and .5 micro-patterning (visible inside the jacket) creates a remarkable aesthetic,â€ LaPlante points out, holding the jacket up to the light at Marmot's design offices in Santa Rosa, California.
Style-points aside, the Mica's functionality is at the outdoor industry's apex. The award-winning jacket is also fully seam-taped with a water-resistant front zipper, an adjustable hood and two hand pockets, making it a perfect shell for ultra-light outings. Greg Houser, Marmot's Vice President of Design who leads the company's in-house design team explains, â€œWe're building more and more lightweight options without sacrificing Marmot's dedication to long-term durability. The Mica addresses our customers' demands for a fully-featured, ultra-light garment that performs and functions well for a number of outdoor applications.â€
Marmot's 6.0 oz Crystalline Jacket â€“ the women's version of the Mica â€“ recently won the OutDoor Industry Award at the international European OutDoor Show in Friedrichshafen, Germany. â€œTen years ago we made an enormous impact on the outdoor industry with the PreCipÂ® Jacket ($99.99 USD). Today we have created a 2.5 layer waterproof/breathable laminate, MemBrainÂ® Strataâ„¢ â€“ an outstanding value proposition for the consumer,â€ explains Randy Verniers, Marmot's Director of International Sales and who for 15 years served as Director of Fabrics and Technologies for the brand. â€œWith MemBrainÂ® Strataâ„¢ we've once again revolutionized performance shell gear by providing lightweight, waterproof garments with higher breathability and comfort at price points previously unattainableâ€ adds Verniers.
On November 20, 2008 at the National Geographic Society headquarters in Washington DC, the Mica was given the â€œBest of Adventure Gearâ€ award during the 2009 Best of Adventure Celebration. While the Mica will not be available in retail stores until spring 2009, the award-winning jacket will be featured in the December 2008 / January 2009 issue of National Geographic Adventure Magazine.