November 1, 2010
Contact: Jordan Campbell
FOR IMMEDIATE RELEASE:
Marmot Recruits Barkley to Accelerate Brand Growth
(Santa Rosa, CA): Marmot Mountain, LLC, a leading outdoor clothing and equipment manufacturer, has hired Barkleyâ€”one of the largest independent advertising agencies in the United Statesâ€”to assist the already well-known outdoor brand to reach new audiences and to grow the business. After a review of numerous agencies, Barkley was chosen for its scope of services and core competencies that includes advertising and marketing communications as well as strategic brand development.
â€œMarmot had a very specific vision for our agency partner,â€ explains Tom Fritz, Vice President of Marketing for the northern Californiaâ€“based company. â€œBarkley was able to blend sound strategic planning with highly creative work in the print, TV, digital and social worlds.â€ We expect that balance to serve our future marketing efforts well,â€ he adds.
Barkley's efforts will lead to a national advertising campaign scheduled to begin next spring 2011. The campaign will include print, interactive, television, out-of-home, social media and public relations elements.
â€œAs an agency of outdoor enthusiasts, we are fired up about working with Marmot,â€ said Jeff King, CEO of Barkley. â€œMarmot is a great brand. Their leadership in the outdoor industry and their social responsibility make them a perfect fit for our agency. We look forward to our partnership.â€
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 275 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City and Pittsburgh with additional field offices across the nation. More info: www.barkleyus.com and www.barkleyREI.com.
Marmot Mountain, LLC is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditionsâ€”pushing the limits of product innovation and technologyâ€”pioneering what is possible in the most extreme environments on earth. For more information visit www.marmot.com