Marmot Sponsors 2nd Annual Great Russian River Race (2012)

Marmot Sponsors 2nd Annual Great Russian River Race (2012)

Santa Rosa, (CA): On Saturday, May 12, Marmot Mountain LLC, an outdoor apparel, clothing and equipment manufacturer, currently based in Santa Rosa, will be teaming up with Russian Riverkeeper and the Sonoma County Regional Parks Department for the second annual (2012) Great Russian River Race—an event to benefit the Clean Campus Clean Creeks program and the installation of a much anticipated and needed dam near Veteran's Memorial Beach, which has served as the community “swimming pool” on the Russian River for over 100 years.

The Great Russian River Race already attracts some of the world's top canoeing, kayaking and SUP athletes, local adventurers, social paddlers and corporate teams to race in two separate events. Advanced and expert paddlers will compete in a class II, 15-mile ‘Bridge-to-Bridge' Race beginning at the Alexander Valley Bridge. Intermediate paddlers and canoe teams will battle over the 5-mile Rio Lindo Race, starting north of Healdsburg. Participants may use their own kayaks, canoes, surfskis and SUPs or rent from River's Edge Kayak and Canoe—the professional outfitter that will manage the river operations, safety and logistics for both races.

The respective races will finish at the Healdsburg Memorial Bridge and participants will be welcomed by the River Race Party, which will offer great food, beverages and live music on the banks of the river. The party is free and will run from 11 a.m. to 5 p.m., during which time race winners will be announced and share in over $5,000 in cash and prizes. Marmot, along with other local and regional sponsors, will be on site for the fun and festivities.

“The Russian River is a vital natural and recreational resource for our region,” explains Tom Fritz, Marmot's Vice President of Marketing and a Santa Rosa resident since 1998. “This race has quickly become one of Sonoma County's most important annual events and we're proud to participate again this year,” he adds.

Last year's race was remarkably successful; approximately 250 paddlers, 700 River Race Party-goers, along with impressive sponsor organizations, attended. This year's event is expected to double in size and has already attracted key sponsors and participants from many businesses in the Russian River area.

To register for the 2012 Great Russian River Race or for general information about the event, please visit Check out Marmot's Facebook event page to help spread the word:

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About Jarden Corporation:
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit