Mammut Partners With OutsidePR and Launches New Communications Strategy

Global Outdoor Leader to Refocus On North American Customers, Brand Experience And Digital Media Opportunities
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(Williston, VT) – San Francisco-based public relations and sports marketing agency, OutsidePR, is honored to announce a partnership with Mammut Sports Group-North America. OutsidePR will lead media outreach and execute Mammut’s North American media relations strategy, communicating the brand’s premium performance-based innovation in the outdoor community.

“This is an exciting time be a part of the Mammut family. A rejuvenation in the company is bringing revolutionary technology ideation to life. With Swiss roots and 156 years of experience, we feel very fortunate to be a trusted brand and resource in the industry,” says Joe Prebich, Managing Director at Mammut Sports Group-North America. “Our partnership with OutsidePR is a collaborative motivation in inspiring new generations of outdoors enthusiasts and adventurers.”

“Like most industry veterans, we’ve long known of the of premium quality and technical expertise that Mammut imparts into their equipment and apparel,” says Jess Smith, Vice President of OutsidePR. “We are looking forward to amplifying Mammut’s brand identity and reputation as the top outdoor performance brand in the world, with a strong new focus on customers, experience and technologies,”

OutsidePR specializes in endurance and outdoor sport public relations and its mastery of endemic groups run the gamut of sports: from endurance racing and triathlon to snow and action sports. OutsidePR is familiar with conceptualizing creative PR opportunities, and has deep experience in growing brands from a core competency to a global force, and is inspired by the trajectory that Mammut is on.

Mammut will be showcasing the SS19 collection at their Booth 36023-UL at Outdoor Retailer Summer Market in July 2018, and will be launching new technologies and product assortments in a lead up to, and alongside, the Spring 2019 collection.

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For more information on Mammut, visit https://us.mammut.com/

For more information on OutsidePR, visit www.outsidepr.com

Media inquiries; Jess Smith, OutsidePR, Jess@OutsidePR.com

About Mammut

Founded in 1862 and based in Seon, Switzerland, with U.S. Headquarters in Williston, Vermont, Mammut is a global leader in the manufacturing of technical outdoor equipment, apparel, and footwear. The 156 year old brand embodies Swiss technology and its products are distinguished by having the highest quality, functionality, and safety. Mammut assumes social responsibility and leaves behind the smallest possible ecological footprint so future generations can continue to enjoy the mountains.

About OutsidePR

OutsidePR, located in Sausalito, CA, is a leading Public Relations agency known for intrinsic industry understanding and unique abilities to garner both endemic and national coverage and consideration. OutsidePR represents clients across the endurance, action and mainstream sports, health and lifestyle categories. OutsidePR specializes in brand awareness and messaging, publicity, media relations, media planning, crisis communications, and social media. For more information, please visit www.outsidepr.com.

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