(Williston, VT) – Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, is premiering four new patented technologies at this summer’s Outdoor Retailer show in Denver, CO, for Spring/Summer 2019 launch to consumer. Active Spine, Georganic, Flextron and Mammut Connect technologies are the brand’s latest proprietary innovations and will be featured in key pieces of Mammut’s spring 2019 product line.
“We are absolutely focused as a global brand on being a premium leader in the outdoor industry,” said Joe Prebich, Mammut North America CEO. “Globally we have built up the resources and product collections to execute a new vision for Mammut that is driven by our Swiss brand identity while thinking much further down the digital path to purchase and customer journey. This means new and expansive platforms and product collections that are truly unique to Mammut and stand out to retailers and consumers.”
“Our research and development teams, under the leadership of our Chief Creative Officer Adrian Margelist, have been working hard on new patented systems designed to bring a higher level of strength, comfort and safety to our equipment than ever before,” added Prebich. “The offerings for Mammut Spring/Summer 2019 encompass a truly focused collection that helps customers identify what they need from a product and helps retailers better assort a collection with a strong message and purpose.”
2019 Mammut New Technology Preview:
Mammut Georganic 3D Technology
Mamut’s new Courmayeur SO Pant (pictured above) is designed to move with the body.
The combination of a geometric-dynamic design with cuts tailored organically to the body. Movement patterns and postures are shaped directly on the body and developed into a three-dimensional cut. This is the basis of concepts such as Mammut's High Reach TechnologyTM, which is tailored specifically to climbing movements. Georganic is also employed in the Mammut® Eiger Extreme collection, and the technology will be found in more and more Mammut products in the future.
Mammut® Flextron Technology
Mammut’s Ducan shoe line employs Flextron technology. The Ducan Knit High is pictured above. Flextron TechnologyTM creates a barefoot feeling that supports the foot’s natural anatomy and relieves pressure. The core of the technology is a spring-steel sole integrated in the midsole and placed directly upon the insole. Its longitudinal flexibility supports the correct rolling behavior of the foot. The sole’s lateral stability prevents pressure on the arch of the foot. This promotes an anatomically correct foot position, as well as a better posture – for more natural movements and more efficient use of energy.
Mammut Active Spine Technology
Active Spine Technology is offered in Mammut’s Trion series packs, pictured above.
When walking, the shoulders tilt to a similar degree as the hips, but in the opposite direction. For Mammut, this biomechanical principle was the starting point for developing the flexible back system of the innovative and patented Active Spine TechnologyTM. This technology transfers the weight of a backpack evenly to the body when walking. It gives the wearer greater freedom of movement for the hips and shoulders and avoids unpleasant friction, consequenting in greater comfort, particularly noticeable on steep ascents.
Mammut CONNECT is featured in the Nordwand Advanced HS Hooded Jacket, part of Mammut’s SS19 Eiger Extreme Collection.
Mammut is launching a solution designed to support retailers with the sales process through a range of interactive services. Mammut Connect allows consumers to link up to the Mammut Connect world and become part of a community of outdoor enthusiasts. Mammut uses a Connect chip with NFC technology integrated in the product (for example, a jacket) to bring consumers access to information and services relating to their Mammut products and their use. The “Near Field Communication” (NFC) technology allows wireless connection of a passive, battery-free chip to a reading device - a smartphone, for example. Consumers simply need to scan the Mammut Connect chip using an NFC-enabled device to step into the Mammut Connect world.
The new technologies are integrated into the full span of the Mammut SS19 collections, from packs and jackets to shoes and accessories, for Eiger Extreme, Mammut Delta X and Mammut SS19.
For more information on Mammut, visit https://us.mammut.com/
Media inquiries; Jess Smith, Jess@OutsidePR.com
Founded in 1862 and based in Seon, Switzerland, with U.S. Headquarters in Williston, Vermont, Mammut is a global leader in the manufacturing of technical outdoor equipment, apparel, and footwear. From high altitude mountaineering to outdoor lifestyle, Mammut designs their products with over 150 years of experience in conquering the most prolific peaks in the world. The result is a brand capable of bringing unparalleled equipment to market, enabling consumers to reach unimaginable heights.