Lowa Taps Rep First Organization to Cover Southeast Territory

Peter Sachs, general manager of LOWA Boots in the U.S., today announced the appointment of Rep First sales agency to manage the company’s Southeast territory.
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Peter Sachs, general manager of LOWA Boots in the U.S., today announced the appointment of Rep First sales agency to manage the company's Southeast territory. David Ripley, Greg Fischer, and Jim Screven will oversee LOWA's sales and marketing efforts in Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, and Mississippi. They will also represent Tecnica outdoor footwear and T-Shoes, both distributed by LOWA in the U.S.

The three-person Rep First group, founded by David Ripley, was established in 1976 and is headquartered in Earlysville, Virginia with a satellite office in Oneonta, AL. The combined experience of the group crosses many boundaries including buying, retail, and sales in the outdoor industry. In addition to LOWA products, they represent several other strong national brands including KAVU, Johnson Outdoors, and Mountainsmith.

Rep First is committed to continue building business for LOWA by promoting targeted product assortments and providing exceptional service. “Rep First received overwhelming accolades from retailers throughout the Southeast,” commented Peter Sachs. “I am very confident that they will be a strong asset to our sales team.”

David can be contacted at (434) 973-7635 or davidr@repfirst.com.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use. In January, 2007, LOWA acquired U.S. distribution rights for X-Socks®. Based in Asola, Italy, X-Socks designs and manufactures X-Socks and X-Bionic Underwear. In June, 2007, LOWA acquired distribution rights to the Tecnica Outdoor Footwear Division for the U.S. market. The division encompasses both Tecnica hiking boots and T-Shoes urban adventure travel footwear.

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