Peter Sachs, general manager of LOWA Boots in the U.S., has announced the appointment of Dave Seligman to the newly created position of Brand Manager for X-SocksÂ®. Earlier this past January, Sachs announced that LOWA had acquired distribution rights to X-Socks, designers and manufacturers of X-Socks and X-Bionic Underwear. Seligman will have overall responsibility for managing the brand and growing the division. He will oversee product, direct sales strategies and programs, manage the domestic sales force and develop creative and innovative dealer relations programs.
Dave has over ten years in the outdoor business that incorporates retail, agency and field experience. He was most recently with Patagonia as East Coast Sales Representative for their Corporate Sales Division. Prior, he was Account Manager of Merchandising for Octagon, the second largest sports and entertainment marketing firm in the world. He also had stints with Atlas Snow Shoes and Patagonia's retail division. â€œI very much look forward to overseeing X-Socks highly technical product lines and spearheading sales and creative marketing programs to help our retailers sell the product,â€ stated Seligman. â€œX-Socks has huge potential and I'm glad to be a part of it.â€
X-Socks cross over many market boundaries including outdoor, hunting, biking, golf and military. X-Bionic underwear targets active sports such as skiing, biking, winter hiking and climbing. The sport-specific socks, long underwear and second layer clothing are well-known for their highly functional moisture management systems throughout the whole aerobic range of temperatures. Many of the products feature compression for added circulation and support. The socks have anatomically shaped footbeds, padding and buffer zones. The X-Bionic base layers incorporate a temperature regulating element that activates only where sweat glands are found. This helps the body maintain its optimal temperature range, which conserves energy and enhances performance.
LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of hiking, backpacking, hunting, trekking, mountaineering, task force and all-terrain boots, active casual shoes, clogs, and sandals in the United States and Mexico. All LOWA boots and shoes are designed and manufactured in Europe. LOWA Boot, L.L.C. also distributes X-Socks, X-Bionic base layers, Tecnica outdoor footwear and T-Shoes.