Lowa Takes Over Distribution of Tecnica Outdoor Footwear Division

Peter Sachs, general manager of LOWA Boots in the U.S., has announced that the company has acquired distribution rights to the Tecnica Outdoor Footwear Division for the U.S. market, effective January 1, 2008.
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Peter Sachs, general manager of LOWA Boots in the U.S., has announced that the company has acquired distribution rights to the Tecnica Outdoor Footwear Division for the U.S. market, effective January 1, 2008. The division encompasses both Tecnica hiking boots and T-Shoes urban adventure travel footwear. Under terms of the agreement, Tecnica USA will fulfill all reorder sales during the transition period from June 1 through December 31. LOWA will concentrate on marketing and selling the two brands' spring 2008 collections starting at the upcoming Outdoor Retailer Summer Market. Both Tecnica and LOWA are dedicated to ensuring a seamless transition for existing retailers.

The LOWA and Tecnica brands are owned by The Tecnica Group, based in Giavera, Italy. “Combining distribution of these brands in the U.S. will provide measurable efficiencies in sales, accounting, warehousing and customer service,” commented Sachs. “By capitalizing on synergies between LOWA, Tecnica and T-Shoes, I believe that this new distribution agreement will enhance the growth of all three brands while allowing Tecnica USA to concentrate on their formidable Ski Boot and Après Ski Boot Divisions. It will be a win-win for all involved.” LOWA also just took over distribution rights to the Italian X-Socks brand, further strengthening their reach in the outdoor and footwear markets. All products will be headquartered out of LOWA's Stamford, Connecticut offices and warehouse.

LOWA and Tecnica outdoor footwear and Tecnica T-Shoes will be sold through the following sales groups:
Scott Heald and Andy Shaw – New England
Andy Correll and Paul Wu – New York and Mid Atlantic
Phil Flammand, Billy Turner, Chris Roberts, Scott Perkins and David Rohe – Southeast
Mark Waddle and Elizabeth Dell – Eastern Great Lakes
Bruce Marsh - Western Great Lakes
Mark Adamson – Arkansas, Louisiana, Texas and Oklahoma
Lynn Quackenbush and Chad Gallwitz – Colorado, Utah, New Mexico and Wyoming
Dan Hill - Arizona, Nevada and California
Gordon Lehmann - Pacific Northwest

For further information, Peter Sachs can be contacted at 888-335-LOWA or peter@lowa.net.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of hiking, backpacking, hunting, trekking, mountaineering, task force and all-terrain boots, active casual shoes, clogs, and sandals in the United States and Mexico. All LOWA boots and shoes are designed and manufactured in Europe. LOWA Boot, L.L.C. also distributes X-Socks and X-Bionic base layers designed and manufactured by X-Socks out of Asola, Italy.

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