Leisure Trends Group adds Shoe Specialty to RetailTRAK Portfolio - SNEWS

Leisure Trends Group adds Shoe Specialty to RetailTRAK Portfolio

LTG and the NSRA announced today that LTG will extend its coverage of the active lifestyle market by offering a RetailTRAK™ Point-of-Sale Tracking Service of independent shoe specialty dealers in the United States.

Boulder, CO (August 5, 2011) -- Leisure Trends Group (LTG) and the National Shoe Retailers Association (NSRA) announced today that LTG will extend its coverage of the active lifestyle market by offering a RetailTRAKâ„¢ Point-of-Sale (POS) Tracking Service of independent shoe specialty dealers* in the United States. "We have spent several years studying the options for our industry to be provided with retail sell-through data and we are confident that Leisure Trends' best-in-class RetailTRAK platform is ideal for both retailers and suppliers in our channel," states Chuck Schuyler, President of NSRA.

Leisure Trends Group is the leader in providing marketplace insights for a variety of sports and lifestyle industries and conducts retail sales tracking of footwear, apparel, and equipment for the Snowsports, Outdoor, Cycling, Run, Fitness, Paddle and Scuba Dive industries.

LTG President Charlie Cooper adds, "Tracking retail sales in specialty retailers is not only a core competency, it is also consistent with LTG's view that a thriving specialty retail channel is the key to growth in an industry because specialty retail channels are where new products are tested and trends are set. LTG is committed to providing information to make both specialty retailers and their suppliers successful over the long-term. This channel is a perfect fit for Leisure Trends as these retailers sell high-quality and performance products and are focused on customer service. Store employees know their products and customers and take pride in measuring and fitting customers properly."

In September, Leisure Trends will field the first Retail Market Distribution Study for this channel. The Distribution Study will establish key benchmarks including, number of management and doors, average dollar volume by door, brands carried, and geographical spread.

In 2012, Leisure Trends will begin publishing monthly retail sales data tracking category/class/brand/model reports for the estimated $9 billion independent shoe retailer channel.

Leisure Trends will cover all categories, brands and styles sold in the same detailed manner it uses for all other industries.

*This channel is comprised of independently owned and operated specialty footwear stores. The typical shoe specialty owner owns two to three stores with an average per-pair price of $88. Most shoe specialty retailers sell shoes for adults and children, as well as accessories and add-ons.

About Leisure Trends Group RetailTRAKâ„¢ - RetailTRAKâ„¢ represents Point-Of-Sale (POS) data and covers equipment, equipment accessories, apparel, footwear and apparel accessories. LTG tracks the following industries at retail: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. The retail POS data covers in the core specialty stores, specialty chain stores and specialty Internet merchants who comprise these industries. Tracking covers all categories sold (topline) down to the brand and model level (brand share) including category sales and growth, fastest growing brands, top selling styles and trends.

RetailTRAKâ„¢ data highlights trends by tracking retail sales of high performance brands and products where the innovators and early adoptors (Alpha consumers / core enthusiasts) shop and spend - the specialty merchant.

Leisure Trends' RetailTRAKâ„¢ (a monthly (POS) retail sales tracking & trend spotting service) provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share, margins, turn and inventory. ______________________________________________________________________________________________________

About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day / jday@leisuretrends.com or 303-786-7900 x107 or visit www.leisuretrends.com.

About NSRA - National Shoe Retailers Association (NSRA) is a not-for-profit organization representing independent shoe store owners throughout the United States and Canada. Together, independent retailers account for approximately 20% of the footwear distribution channel, with retail sales of approximately $9 billion.

NSRA's mission is to significantly improve the business performance of its members through educational programs, vital cost-saving services, informational resources, and networking opportunities.

NSRA is headquartered in Tucson, AZ. For more information, contact Chuck Schuyler (chuck@nsra.org) or 520-209-1710 x 7203 or visit nsra.org