Leisure Trends Group Retail Sales Tracking Experiencing Explosive Growth in Users and Retailer Participation

Individuals using the Leisure Trends' RetailTRAK™ system increase 380% over the last 12 months while panel of reporting retailers grows by 12%.
Author:
Updated:
Original:

Boulder, CO --  Leisure Trends Group announced figures for its industry-leading retail sales tracking services which reveal explosive growth in both the use of its services and the number of retailers participating on its reporting panel.

From April 2009 to April 2010, Leisure Trends reported an increase of 380% in unique users accessing its retail sales tracking data including topline product category and class sales, brand and model share data, margins and inventory. Greater than three-fold increases in hours spent in the system, number of sessions and links accessed all reinforce this increased usage.

Leisure Trends attributes this growth to numerous factors including an increase in its client base, a new online reporting platform and open access to topline sales numbers made possible by SnowSports Industries America (SIA). "We're thrilled that people are reacting so positively to our data," said Julia Clark Day, Vice President Sales and Marketing for Leisure Trends. "We follow rigorous procedures to ensure the accuracy of our data and both manufacturers and retailers are responding to the value it provides with increased usage and referrals. We have also had great success with TRAKView™, our new, easy to use online reporting platform that was introduced in December. Finally, through the generous sponsorship of SnowSports Industries America we have been able to offer free topline access throughout 2010. Our user base grew strongly throughout 2009 and that trend is now accelerating with the access made possible by SIA."

On the retailer front, Leisure Trends reported a 12% increase over the past year in the number of specialty store doors that report data as part of its retailer panel. "We are continually adding new retailers to our panel," said Greg Shoenfeld, Leisure Trends Group's Retail Relations Manager, "As our user base grows, more and more retailers are hearing how our data help others manage their business and are signing up. The SIA sponsored topline is helping drive that, but so too is the word-of-mouth referral by existing users."

------------------------------------------------------------------------------------------------------------------------

About Leisure Trends Group RetailTRAK™ - Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking & trend spotting service) provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. LTG tracks the following industries at retail: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. RetailTRAK™ covers equipment, equipment accessories, apparel, footwear and apparel accessories. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share, margins, turn and inventory. 

About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Clark Day, jday@leisuretrends.com , 303-786-7900 x107 or visit www.leisuretrends.com.

Related

Outdoor Retail Sees Record Sales in July According to Leisure Trends

Leisure Trends' Outdoor RetailTRAK™ reports that July core outdoor retail sales totaled $405M, a solid 7% gain across all three channels and the largest July in at least a decade. Specialty stores, with $159M at retail, increased 5% over July 2009 and were down just 2% from a ...read more

25b28c52-7.jpg

Leisure Trends Group Launches Regional Data and New Dynamic Reporting Platform for its RetailTRAK™ Services

BOULDER, CO - Leisure Trends Group announced today the launch of regional data reporting as part of its industry-leading RetailTRAK retail sales tracking services. In conjunction with this launch, Leisure Trends also unveiled TRAKview™, an extraordinary, new, dynamic reporting ...read more

Jim Spring, Retail Tracking Pioneer and Founder of Leisure Trends Group, Passes Away

Leisure Trends Group (LTG) mourns the loss of its founder and longtime leader Jim Spring. Jim, who passed away early Monday morning, founded LTG in 1989, and over the past 23 years developed and led the company from its infancy to the fast growing, highly respected company it is ...read more

Leisure Trends Group Reports March 2010 Paddle Retail Sales Up 14% over Same Month Last Year

Boulder, CO-- According to preliminary Leisure Trends RetailTRAK™ data, paddlesport retail sales were up about 14% from March 2009, signaling a positive start to the 2010 paddle season. Growth came from all three store channels and nearly every major product category this month, ...read more

The NPD Group To Acquire Leisure Trends Retail Sales Tracking and Consumer Research for Sports and Recreation

BOULDER, CO, October 15, 2013 – The NPD Group, Inc., a global information company, has signed an agreement to acquire the retail sales tracking and consumer research businesses of Leisure Trends, the Boulder, CO-based leader in market research for the sports and recreation ...read more

Outdoor Sales Up: Online Purchases Fuel Double Digit Increases in June

Boulder, CO - Sales data from Leisure Trends' Outdoor RetailTRAK ™ reports June sales up 13% in the outdoor segment (outdoor chains, outdoor specialty and online), signaling the fifth straight month of positive retail sales this year.  Online sales are fueling growth, gaining ...read more

Day Takes Helm of Leisure Trends Sales, Marketing

Julia Clark Day has been promoted to Director of Sales and Marketing for Leisure Trends Group®. In discussing her promotion, Leisure Trends founder and president Jim Spring spoke highly of Day's seven-year tenure with the company. “Leisure Trends is only as good as its people, ...read more

Leisure Trends Group Webinar to Discuss Outdoor Retail Sales

Leisure Trends Group is hosting a webinar Thursday May 2 at 1 p.m. MDT to review this past winter's retail sales and to also look forward to this upcoming spring and summer selling seasons. Senior Retail Analyst Scott Jaeger, using objective point of sale information from the ...read more

Leisure Trends Continues Growth; adds Duffy, Kessler

Leisure Trends Group® continues to grow under mounting demand for market intelligence on America's leisure habits. The recent addition of Senior Research Analyst Linda Duffy and Senior Marketing and Communications Manager Rebecca Kessler brings to 35, the number of staff ...read more