PLAINVILLE, Mass., January 14, 2019 – Jonathan Paul® Fitovers Eyewear, originator of the fitover eyewear category, today announces the launch of its exclusive Kryptek® x Jonathan Paul® collection as part of the brand’s 2019 product line.
Kryptek®, the innovative camouflage and tactical outdoor adventure apparel company, has built a reputation for designing best-in-class patterns for every global scenario, “from battlefield to backcountry.”
The introduction of a Kryptek® production collection emphasizes the Jonathan Paul brand’s investment in designing products positioned for the on-the-go, outdoor consumer.
“Jonathan Paul Fitovers serve a great purpose – allowing you to wear your prescription glasses while still getting the benefits of a high-end sunglass,” explains George Schott, Director of Sales. “Incorporating Kryptek’s brand power into the Jonathan Paul collection will attract a younger audience while adding more ‘edge’ to the model line.”
As the originator of the fitovers category, Jonathan Paul® Fitovers Eyewear delivers the most premium assortment of fitover sunglasses in the world. Whether through tailored frame shapes that deliver a more precise fit for any prescription eyeglass style, or superior Polarvue® polarized polycarbonate lenses that eliminate glare and provide 100% protection from harmful UVA and UVB rays, Jonathan Paul Fitovers has earned a reputation for performance and quality from its global customer base, whether heading out on day hiking, fly fishing, urban, or coastal excursions.
Jonathan Paul®’s new Kryptek eyewear collection will be formerly introduced to the industry at January’s Outdoor Retailer (Jan 30- Feb 1, Denver, Colo.) trade show and will be available for purchase across Jonathan Paul’s retailer network and via fitovers.com in the spring of 2019.
To learn more about the Jonathan Paul® Fitovers Eyewear brand and its 2019 product collection, campaigns, and promotions, please visit fitovers.com.
About Jonathan Paul® Fitovers Eyewear
Founded over 20 years ago in Australia, Jonathan Paul® Fitovers Eyewear originated as a solution to the intense Australian sun. Effective, comfortable, and affordable, this revolutionary new fashionable and functional fit over sunglass with its innovative wrap-around styling quickly caught on. Delivering optical versatility and on-the-go, lifestyle performance, JPE continues to lead the charge in the fitovers category, delivering best-in-class optical performance and frame designs to service prescription eyewear users and their versatile lifestyles. For more information about Jonathan Paul Fitovers Eyewear, please visit fitovers.com. Jonathan Paul Fitovers Eyewear is part of the Hilco Vision portfolio of brands.
Kryptek® provides combat-proven features and designs in ultra-high performance technical and tactical outdoor adventure apparel. Kryptek products are continuously tested and proven in austere combat environments and extreme hunting conditions. Constant improvement and feedback is implemented into future designs with the end goal of providing our products to outdoor adventurers who demand the utmost in quality and overall performance in their gear.
Director, Consumer Brand Marketing Hilco Vision Outdoor