Jonathan Paul® Fitovers Eyewear Celebrates Love of Travel and Deploys Dynamic, On-the-Go Consumer Campaign - SNEWS

Jonathan Paul® Fitovers Eyewear Celebrates Love of Travel and Deploys Dynamic, On-the-Go Consumer Campaign

On-the-Go with Jonathan Paul marks the brands largest consumer campaign to date
Author:
Publish date:

PLAINVILLE, Mass., June 4, 2019Jonathan Paul® Fitovers Eyewear, originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign.

In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new website, centralizing its focus around a new tagline, “Optical Versatility. On-the-Go, Lifestyle Performance,” and publishing an updated mission: To deliver best-in-class optical performance and frame designs to service prescription eyewear users and their versatile lifestyles.

On-the-Go with Jonathan Paul marks a strategic progression in the brand’s repositioned messaging while also setting the stage for Jonathan Paul’s largest consumer campaign to date. On-the-Go with Jonathan Paul® is a celebration of the diverse tribe of Jonathan Paul Fitovers Eyewear consumers (past, present, and future) and their active, on-the-go lifestyles, whether tackling the daily commute or enjoying a weekend road trip, prepping for a staycation or packing the passports for a trip around the globe.

Each month, Jonathan Paul® will announce one winner from all campaign submissions, selected as the brand’s Official Travel Correspondent. Winners will receive a Travel Essentials Kit (valued at $350 MSRP) featuring gear from Jonathan Paul®, Croakies®, and other industry-leading brands, as well being featured in a monthly travel blog post and future branded marketing collateral.

The On-the-Go with Jonathan Paul campaign kicks off today and runs through September 2019. Full campaign details and information about all the ways to be entered for a chance to win and to engage with the brand on social media using the hashtags #onthegojonathanpaul and #fitovers can be found at fitovers.com/on-the-go.

“We’re excited to be launching our On-the-Go with Jonathan Paul campaign as it truly highlights one of the best features of this product—the versatility it offers prescription eyewear users to experience the world around them,” explains Dan Brown, Jonathan Paul’s Digital Marketing Strategist.

For over 25 years, Jonathan Paul® Fitovers Eyewear has been focused on delivering premium optical performance, best-in-class comfort, and innovative, fashionable frame designs to fit seamlessly over prescription glasses, ensuring that every day spent “on-the-go,” is better than the last. For more about Jonathan Paul’s latest collection of industry-leading fitover sunglasses, please visit fitovers.com.

###

About Jonathan Paul® Fitovers Eyewear
Founded over 25 years ago in Australia, Jonathan Paul® Fitovers Eyewear originated as a solution to the intense Australian sun. Effective, comfortable, and affordable, this revolutionary new fashionable and functional fit over sunglass with its innovative wrap-around styling quickly caught on. Delivering optical versatility and on-the-go, lifestyle performance, JPE continues to lead the charge in the fitovers category, delivering best-in-class optical performance and frame designs to service prescription eyewear users and their versatile lifestyles. For more information about Jonathan Paul Fitovers Eyewear, please visit fitovers.com. Jonathan Paul is part of the Hilco Vision portfolio of brands.

Media Contact:
Chris McCullough
Director, Consumer Brand Marketing Hilco Vision Outdoor
cmccullough@hilcovisionoutdoor.com

(206) 450-7028

Related

Jonathan Paul® Fitovers Eyewear Unveils New Kryptek® Fitovers Eyewear Collection

PLAINVILLE, Mass., January 14, 2019 – Jonathan Paul® Fitovers Eyewear, originator of the fitover eyewear category, today announces the launch of its exclusive Kryptek® x Jonathan Paul® collection as part of the brand’s 2019 product line. Kryptek®, the innovative camouflage and ...read more

Jonathan Paul

Jonathan Paul® Fitovers Eyewear Unveils Dynamic Update to its Brand Direction for 2018

PLAINVILLE, Mass. - March 15, 2018   Jonathan Paul® Fitovers Eyewear, originator of the fitovers eyewear category, continues its dynamic start to 2018 with a new look and message to support its future brand growth. Centered around the tagline, “Optical Versatility. On-the-Go, ...read more

Hilco Vision® Announces Immediate Openings for New International Distributors to Support Croakies® and Jonathan Paul® Fitovers Eyewear Brands

PLAINVILLE, Mass., December 11, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products and part of Hilco Vision’s portfolio of brands, today announces that alongside Jonathan Paul® Fitovers Eyewear, it is actively searching for new international ...read more

Jonathan Paul® Fitovers Eyewear Takes a Bold Step Forward with the Launch of its Brand-New Website

PLAINVILLE, Mass. - February 20, 2018  Jonathan Paul® Eyewear, the originator of the fitovers eyewear category, kicks of 2018 with the launch of its brand-new website. Featuring enriched branded content and product information as well as a new and improved shopping experience to ...read more

Hilco-Vision-outdoor-Logo

Croakies, Leader Swim, and Jonathan Paul Fitovers Eyewear brands appoint new sales leadership

PLAINVILLE, Mass. (July 17, 2018) – Hilco Vision Outdoor, a division of Hilco Vision and home to industry-leading brands, Croakies®, Leader® Swim, and Jonathan Paul® Fitovers Eyewear, announces that longtime industry veteran Bob Kelley has retired as Head of Sales.  Kelley lead ...read more

Croakies® Teams up with Born to Run Coach, Eric Orton and a Collection of Industry-Leading Brands for a Unique October Trail Running Adventure in Jackson Hole, WY

PLAINVILLE, Mass., September 3, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces the launch of its biggest Not your Everyday Adventure campaign to date. The campaign features a grand prize of a trip for two to Jackson ...read more

Croakies® Inks Expanded Partnership Deal with All-Pro Football Tight End, Tyler Eifert

PLAINVILLE, Mass., September 7, 2018 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces it has expanded its relationship with all-pro Tight End and serial outdoorsman, Tyler Eifert, leading into the 2018-2019 pro football ...read more

Croakies® and Plastic Tides Team Up to Bring Industry Happy Hour and Plastic Pollution Awareness to Outdoor Retailer Snow Show Attendees

PLAINVILLE, Mass., January 22, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces it will be teaming up with Plastic Tides, the organization committed to standing up against plastic pollution, to host an industry party at ...read more

Croakies Returns as Official Outdoor Retention Products Company for 2019 GoPro Mountain Games

PLAINVILLE, Mass., March 26, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces it will be returning as Official Outdoor Retention Products Company of the 2019 GoPro Mountain Games (June 6-9 in Vail, Colo.). Event ...read more