PLAINVILLE, Mass., January 17, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces the launch of the Abby Paffrath x Croakies Artist Collection as part of its 2019 model line.
A true mountain girl, Abby Paffrath was born and raised in Breckenridge, CO before settling in the iconic town of Jackson, WY. Her deep experiences in the outdoors growing up, as a skier, rancher, and flyfisher woman, continue to influence her work as an artist today. Paffrath’s work is largely focused on the traditional wax resist dye technique, batik, a skill she perfected following a transformative stint in Bali, Indonesia.
Frequently displayed throughout mountain towns across the American West, Abby Paffrath prints have become synonymous with outdoor adventure, with her unique works of art even forming the basis for her own Art4All by Abby brand of headwear.
In 2019, Abby Paffrath brings her unique batik style to Croakies®, an exciting step forward for an artist whose work vastly transcends beyond these iconic western towns, and a brand with a 40+ year history of blending premium outdoor accessories with bold, creative storytelling.
“My favorite part of creating batiks is the mystery; the finished product is unlike anything else, and the process itself is so captivating," explains Paffrath. “I love when fashion and creativity are incorporated with functional, well-designed outdoor gear.”
“Abby’s ability to translate the beauty of the western landscape into bold works of art is unrivaled, and when you bring in Croakies’ industry-leading collection of outdoor retention products, you’ve got a truly unique collaboration designed to inspire your next adventure,” states Chris McCullough, Croakies’s Director of Marketing.
The Abby Paffrath x Croakies Artist Collection will be formerly introduced to the industry at this month’s Outdoor Retailer Snow Show (Jan 30- Feb 1, Denver, Colo.) trade show (Croakies Booth #44048-UL) and will be available for purchase across Croakies’s retailer network and via croakies.com in the spring of 2019.
To stay up to date on upcoming Croakies product introductions, events, and promotions, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies products are still proudly designed amidst the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow the brand on Instagram, Facebook, and Twitter using @croakies. Croakies is part of the Hilco Vision portfolio of brands.
About Abby Paffrath
A true mountain girl, Abby Paffrath was born and raised in Breckenridge, CO before finally settling amidst the foothills of the Tetons, in the town of Jackson, WY. Her deep experiences in the outdoors growing up, as a skier, rancher, and flyfisher woman, continue to influence her work as an artist today. Following a transformative semester in Bali, Indonesia during college, Abby fell in love with the beauty and brightness of the traditional wax resist dye technique, batik. Alongside a skilled local artist, she began training in the centuries old process, which has formed the basis for her artistic career ever since. Over the years, Abby’s unique works of art have adorned the walls of countless galleries, been widely displayed throughout mountain towns across the American West, and even been emblazoned on a host of outdoor products. To learn more about Abby and her work, head over to https://art4allbyabby.com/.