Krochet Kids Release New Collection of Beanies From Peru

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COSTA MESA, Calif. (October 18, 2011) – Lifestyle accessories brand Krochet Kids intl. (KKi) has officially expanded its life-changing model for empowerment to include a new project location outside of Lima, Peru. Starting November 7th, the new hats made in Peru by the initial group of ten beneficiaries will be available for sale online. In true KKi fashion, each hat will be hand-signed by the lady that made it, allowing each customer to look up her online profile, or even write her a thank you note.

Started in 2007, the predominantly headwear focused company successfully created a sustainable program in Northern Uganda, which now offers jobs and education to over 150 women in the area through the creation of hats, scarves, and other wearables. The women involved in the program are going back to school, paying their siblings way through university, and starting new businesses that will take care of their families for years to come.

KKi's expansion to this new project location solidifies their concept as a truly global brand. Demand for the wildly popular beanies has spiked considerably in the past 2 months, thanks to a national TV ad campaign sponsored by Bing.com.

The newest KKi hats will be constructed using the Peruvian region's alpaca yarn blends and will add many significant new styles to their line of cozy accessories. Keep an eye out for ‘the Riley' (Unisex/$25.95) and ‘the Eisley' (Women's/$29.95) when the collection releases on November 7th.

While KKi products can be found in a wide array of retailers across the US (including Nordstrom) the new Peruvian hats will be sold exclusively through the krochetkids.org website this holiday season.

About Krochet Kids intl.
Krochet Kids intl. is a cause-centered accessories brand that is working to eradicate poverty through sustainable economic development programs and unique, one-of-a-kind products. The organization is currently working in Northern Uganda and Peru to fulfill its mission statement – to empower people to rise above poverty.

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