Eider Announces Launch of Kid’s Collection

LAFAYETTE, CO (Jan 3, 2011) - Eider, the French based ski and snowboard apparel brand, announces its inaugural Kid’s Collection, to be premiered at SIA 2012 (booth 1039).
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LAFAYETTE, CO (Jan 3, 2011) - Eider, the French based ski and snowboard apparel brand, announces its inaugural Kid's Collection, to be premiered at SIA 2012 (booth 1039). The collection features jackets, pants, and accessories in sizes 6-14 and has been designed with the same approach that Eider has used for the past 50 years – to develop technical products that are versatile, functional, and fashionable, that meet the needs of snow sports enthusiasts of all ages.

“As market data has reported over the last year, this is a segment that is experiencing a lot of growth, and we're thrilled to be developing high quality apparel for the next generation of skiers,” said Linda Greene, Eider Brand Manager. “This collection provides kids with options that are modern, cool and stylish while keeping them warm and dry on and off the mountain.”

Color schemes and design elements of the Eider kid's line mimic those of the men's and women's FW12 collection, allowing retailers the opportunity to merchandise the products together, to tell a whole story. For boys, the collection features shades of blue, black, green, and white. The girl's line combines designs in aqua, purple, berry, black, and white. Technical features include removable hoods, powder skirts, critical sealed seams, Lycra cuffs, and multiple pockets.

To view the collection, contact Linda Greene (Linda@lafumausa.com; 303.527.1460 x15) to schedule an appointment at SIA or receive rep contact.

About Eider:
Based in the heart of the French Alps, Eider (www.eider.com) has been working since 1962 to bring together a passion for mountain sports, a deep knowledge of textiles, and a constant search for innovation, and a style that is unique and modern.

Following in the footsteps of the Eider founder, a tailor, all Eider collections come to life in a workshop in Annecy, where they are all imagined, designed, patterned and conceived.

Complete control over the chain between research and development, along with constant communication with its athletes, technical advisors, customers, and suppliers, means that Eider is still pushing boundaries, year after year.

The Eider mission: to offer all who are active in mountain sports and who love outdoor activities technical solutions for their most demanding needs that are functional, versatile, and fashionable.

Contact:
Maro LaBlance, Marketing Manager
maro@lafumausa.com
303.527.1460 x11

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