KEEN Launches Fan-Powered Grant Program: The KEEN Effect


Portland, OR – November 4, 2013 – KEEN is unveiling The KEEN Effect a, fan-activated grants program designed to support projects that fuel people’s passion for protecting the environment and promoting responsible outdoor participation.

“At KEEN, we believe spending time outdoors is a key element to build strong communities and a healthier planet. We also know we have incredibly caring, creative and connected fans. We designed The KEEN Effect with that in mind, to give KEEN fans the opportunity to help fund the hard-working non-profits that enable them and others to enjoy the outdoors,” said Chris Enlow, corporate social responsibility manager at KEEN.

History of Giving Back

KEEN has strived to be a company with a conscience since it was founded ten years ago. KEEN believes in the power of a brand to inspire others to create positive change. This belief reflects the foundation of its corporate giving program, Hybrid.Care.

Through Hybrid.Care, KEEN dedicates time and financial resources to social and environmental organizations actively working towards the greater good. The company honors its employees' commitment to volunteerism, supports its local community, and embraces corporate responsibility. Since 2004, KEEN has distributed more than $7 million in cash and resources to non-profit organizations around the globe.

“KEEN is a brand rooted in the outdoors and in doing the right thing, - we make hybrid products that enable people to get outside and play,” added Enlow. “The KEEN Effect takes our commitment to the outdoors a step further by funding programs that enable even more people to enjoy nature’s playgrounds.”

Powered and Empowered by Fans

This new chapter in KEEN’s commitment to give back is unique in that it puts the brand’s fans at the center of the funding process. Fans and customers are being asked to nominate organizations in their communities who are doing great work providing ways for people to get outdoors with the goal that the regional Nonprofit organizations receiving funding through the KEEN Effect will multiply this passion for the outdoors by funding the nonprofit’s work; inspiring thousands more to get outside and responsibly enjoy our outdoor spaces.

KEEN will award $100,000 in grants to 25 organizations around the world. The KEEN Effect grant application is available until December 6, 2013. Grants will be awarded in early 2014.

Grantees nominated by fans must clearly define how their organization or specific program inspires responsible outdoor participation as a way to work towards building a stronger community. KEEN will give special consideration to projects that introduce new audiences to the outdoors through responsible outdoor participation. The grants are eligible to tax exempt, not-for-profit organizations; 501(c)3 or international equivalents.

“We encourage people to spread the word about this great new program and urge eligible non-profits to apply,” added Enlow. “Hopefully our dollars will inspire more people to get outside while helping to protect natural playgrounds. We’re excited to see the effects of The KEEN Effect in the months and years to come.”

About KEEN

Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags and socks, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care. Learn more at



KEEN, Inc. Launches New Season of KEEN Effect Grant Program

In its third year, the program will award $100,000 in grants to non-profits around the world to help build stronger communities and a healthier planet by preserving the natural environment where we work and play. PORTLAND, OR. (May 4, 2016) – KEEN, manufacturer of original more


KEEN Launches Give-With-Purchase Program to Fund River Clean-Up Tour

Portland, OR – March 5, 2014 – This spring, KEEN Footwear will partner with River Network to support 14 river clean-ups across the U.S. through a give-with-purchase program at participating retail locations. “KEEN’s commitment to protecting the places we play has been a pillar of more


EORA Awards Grants to Youth Programs

EORA Awards Grants to Youth Programs Asheville, NC — With the goal of helping youth through outdoor pursuits, the Eastern Outdoor Reps Association (EORA) awarded seven youth-based nonprofit organizations with grants totaling $4,500.EORA’s Outdoor Opportunity Grant Program aims more

Finding Winter

Mountain Hardwear Program Tracks Fans as They Find Winter

Mountain Hardwear Program Tracks Fans as they Find Winter 2015 Finding Winter ambassador campaign wraps up a season of adventures and challenges Richmond, Calif. (April 16, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to conclude the 2015 more

KEENEffect_Logo_Original_Final-01 (1)

KEEN, Inc., Announces 2016 Grantees of KEEN Effect Grant Program

In its third year, program awards 16 non-profit organizations with $100,000 to help connect KEEN fans to wild places and preserve them for future generations to be inspired by. PORTLAND, Ore. (September 7, 2016) –KEEN, Inc., a values led, independently-owned outdoor and more

Mike Abbott

KEEN Announces New President

Portland, OR -- KEEN Inc., the leader in hybrid outdoor performance products, announced today that Mike Abbott will become the new president of the company starting Monday, July 8. The top executive was carefully selected for his ability to help expand the brand globally and more

03 Explore Fund_201#13A9815

The North Face Awards American Hiking Society’s Alternative Break Program with Explore Fund Grant

SILVER SPRING, MD- July 9, 2015 – The North Face announced American Hiking Society as a winner of the 2015 Explore Fund grant for its Alternative Break program, a college focused environmental stewardship program that connects youth to the outdoors through service, conservation, more

Protect Our Winters, The North Face and Clif Bar Launch Spring Round of Powder Grant Program

FOR IMMEDIATE RELEASE Protect Our Winters, The North Face and Clif Bar Launch Spring Round of Powder Grant Program Kicks Off 2015 Hot Planet/Cool Athletes Program PACIFIC PALISADES, Calif. (March 12, 2015) – Protect Our Winters (POW) is excited to launch the 2015 edition of their more


KEEN Unveils New Season of KEEN Effect Program

Dedicated to building stronger communities and a healthier planet, KEEN will award 10 grants through the KEEN Effect II to select non-profits around the world. PORTLAND, Ore. (Jan. 12, 2015) – After its successful inaugural season in 2014, KEEN unveils its second year of the more