Kayland today announced it has hired Parallel 33 Sales Group to represent its line of high performance footwear in Arizona, California and Nevada; and Torry Moore to cover Illinois, Wisconsin, Minnesota, South Dakota, North Dakota Iowa, Kansas, Nebraska and Missouri. Both of these hires follow the recent announcement of the Easter Outdoor Sales (EOS) partnership for southeast coverage.
“Demand for and recognition of the brand has grown dramatically because of industry awards and grassroots marketing efforts,” explained Brent Merriam, vice president of Novation North America, Inc., the US subsidiary of Kayland’s parent company, Novation S.p.A.”Increasing our sales presence throughout the country will help to keep this momentum going.”
Headquartered in San Diego, California, Parallel 33 Sales Group has over 17 years of sales experience with a highly diversified customer base specializing in the outdoor, military, fitness and jewelry retail markets. They are charged with growing the business in Arizona, California and Nevada.For sales coverage in the upper Midwest states including Illinois, Wisconsin, Minnesota, South Dakota, North Dakota, Iowa, Kansas, Nebraska, and Missouri, Kayland has tapped Torry Moore, an eleven year veteran whose current lines include Wenonah Canoe/ Current Designs, Big Agnes, Granite Gear, Level Six.
Kayland has been recognized three times as the most outstanding hiking boot in three separate, comprehensive product testing reviews this year.The Zephyr hiking boot was honored as a recipient of a 2009 Backpacker Editors’ Choice Award. The women’s Convert hiking boot was bestowed the Women’s Adventure Editor’s Choice Award and, most recently, the Vertigo Light was named Outside Magazine’s Gear of the Year award in the hiking boot category.
Kayland is an Italian manufacturer of high performance mountaineering, backpacking, hiking, and multi-sport footwear, with a reputation for outstanding fit and innovative materials and technology. With North American headquarters in New Hampshire and a distribution center in the Chicago area, Kayland USA is focused on providing quality products and outstanding service to its US customers. Visit Kayland at www.kayland.com.