“Day of GirlForce” event celebrates global fitness company’s initiative to support teens and college-aged women to be active and confident by offering free fun workouts
CARLSBAD, CA- AUGUST 23, 2017
Leading global dance fitness company, Jazzercise, Inc. will celebrate the 2017 GirlForce initiative with a Day of GirlForce event on Saturday, September 23. Launched at the beginning of 2017, the GirlForce initiative aims to empower teens and college-aged women by offering them a free place to get fit, learn healthy habits, and experience a positive sense of community through fun workout routines with like-minded women. The Global Dance Party Celebration will take place at participating Jazzercise facilities across the country and around the world and will be offered, like the rest of the initiative, at no charge.
The “Day of GirlForce” Celebration classes will consist of a special workout routine, with music and dance moves curated specifically for this class and youthful age group. The celebration playlist will feature hits from Lady Gaga, Ariana Grande, Shawn Mendes, Meghan Trainor, and Drake, among others, and studios will be lively decorated in gold, purple, and pink. Participants will also have the opportunity to use branded SnapChat filters and will be encourages to share the Day of GirlForce event via social media channels.
In business for almost 50 years, Jazzercise created the global GirlForce initiative to offer young women, ages 16-21, a safe place to workout, stay active and introduce them to a healthy and fun way to experience the endorphins of the workout “high.” The classes are being offered through the end of 2017 and are free of charge. Currently, approximately 2,000 monthly participants have taken advantage of the GirlForce program. Jazzercise classes integrate top-40 hit songs and the latest workout trends such as HIIT, also known as high intensity interval training, Pilates and cardio dance moves.
International participating Jazzercise locations will join the “Day of GirlForce” Celebration classes to inspire teens and college-aged women to be confident and to learn to dance their own path through fitness. “Our company culture has always been to give back, and this year our focus is on supporting young women in creating the healthy habits we’ve come to rely upon,” says CEO and Founder of Jazzercise, Inc., Judi Shepherd Missett.
While Jazzercise, Inc. and its franchisees have raised over $28MM for charities over their 48-year history, this the first time the company has developed a free corporate initiative. Young women who are interested in joining the GirlForce can find more information at jazzercise.com/GirlForce or follow the @jazzerciseinc Instagram page.
Jazzercise believes you can create a stronger, happier, healthier life through fitness. The company draws on the passion to motivate and inspire customers, instructors and employees to live healthier, fitter lives. Jazzercise develops fun
and effective fitness routines and products that enhance the well-being of people of all ages. You can learn more about Jazzercise at www.jazzercise.com