Handful and Momentum Jewelry Launch “BE YOUtiful” Campaign as Part of “National Love Your Body Day” on October 18th

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BE YOUtiful is an effort to engage and motivate other women in a self-love movement to redefine beauty



Handful®, an active lifestyle company that creates apparel products designed to “Flatter, not Flatten®,” has partnered with Momentum to recognize National ‘Love Your Body Day’ in a unique and visually powerful way, through the “BE YOUtiful” campaign.

BE YOUtiful is an effort to engage and motivate other women in a self-love movement to redefine beauty. The goal of the movement is to create a supportive community that inspires others to live more active and healthy lives, with the goal of working to be the best version of themselves, as opposed to ideals as defined by societal norms and regulations.

Participants wishing to engage in the campaign are encouraged to post a BE YOUtiful photo to Instagram and/or Facebook on the October 18th date.

Photos can either be:

• Personal and of yourself (see photo guidelines) or

• A re-post of the Be YOUtiful sign

The BE YOUtiful campaign aims to spark a conversation about self-love and acceptance through a social media takeover on October 18th. Powerful body positivity messages and images should be shared with the hashtags: #BeYOUtiful #handfulactivewear #momentumjewelry

“We believe that every body is beautiful and should be celebrated,” says Jennifer Ferguson, CEO of Handful®. “Both of our companies are committed to positive self-imagery and association, and with the BE YOUtiful campaign, we are encouraging others to see this beauty too, and foster a self-love and appreciation for others, no matter what life throws your way!”

Through the BE YOUtiful campaign, individuals are encouraged to recognize their own gifts, beauty, and strengths. In addition, the movement aims to combat against societal pressures that lead to comparisons against what is considered “ideal” and move away from harsh judgments. The primary pushes from this movement are to promote supportive communities and to celebrate all of the differences in individuals that make each individual beautiful.

More information about the BE YOUtiful campaign and Handful® and Momentum products can be found at www.handful.com and https://momentumjewelry.com/collections/be-youtiful

About Handful®

Handful is a thriving business run by women who share a passion for encouraging active women of all ages to live life to the fullest. We are active, we are versatile, and we are one of a kind. We believe the world needs more dreamers and can-do spirits and a lot less negative, “no you can’t” messages. We’ve made it our mission to support women, no matter what life throws their way, and it is our core purpose to promote and enhance women’s self-esteem with a special focus on reaching the 1 in 8 women who will be diagnosed with breast cancer each year. www.handful.com

About Momentum

Momentum helps people lead better lives by finding their SPARK - keeping them motivated, living inspired, and striving for their best! The team at Momentum believes that EVERYONE needs their own cheerleader and they are committed to making the highest quality multi-tasking, wash & wear, highly personal motivators designed to keep you inspired ALL DAY, no matter which hat you're wearing or where your day takes you! www.momentumjewelry.com



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