New York, NY - March 1, 2010 - ISAORA, creator of snowboard inspired apparel designed with an elevated aesthetic, has hired The Walton Works as their public relations connector effective immediately.
ISAORA is a boutique brand obsessed with design, challenging stereotypes by creating products that perform, protect and surprise both on-slope and on-pavement. ISAORA's line rides on the edge of street and mountain apparel with focused, clean and innovative designs.
â€œProviding pieces that are equal parts style, performance and innovation is ISAORA's focus,â€ says Marc Daniels, president and co-founder of ISAORA. â€œEverything we create must measure up on the streets of Manhattan, Portland, Tokyo or Vancouver as well as it does in Vail, Valdez, Hokkaido and Whistler. Partnering with innovators like PrimaLoft and Schoeller for performance fabrics and insulation, we create forward-looking designs that are at home where the forces of nature meet the forces of fashion.â€
â€œWe are looking to The Walton Works as a group that understands our brand, products and position in our markets as a synergistic partner that can tell our brand story,â€ Daniels says.
â€œI'm proud to be working with ISAORA not just to represent an incredible brand, but to be a part of the people, perspectives and inspiration that is ISAORA,â€ says Todd Walton, president and founder of The Walton Works. â€œISAORA embodies what independent companies are capable of.â€
Founded in early 2008 in New York City by two friends and avid snowboarders - ISAORA proves that technical performance and high style need not be mutually exclusive. Having spent the better part of our youths entrenched in the street and snowboard culture, but like many first generation snowboarders, having long since outgrown our anti-establishment views and no longer convinced baggier-is-better or brighter-is-bolder, we imagined a brand that offered a more versatile, fashion-forward option for both men and women. At ISAORA, we will forever be drawn to snow, inspired by adventure, and awed by nature, but more importantly, we are dedicated to stomping a new path in performance wear. Whether you confront the elements on snow-covered peaks or a driving rainstorm in the concrete jungle of everyday city life, ISAORA provides style, performance, and protection wherever your adventure takes you.
About The Walton Works
The Walton Works began at the New Year in 2010 to offer an unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and evaluate customer experience. From high fashion to high adventure, we are the connectors driven by meaningful relationships. Our mission is the blend of function, fashion and passion in product, representation and ourselves.
The Walton Works