For Immediate Release:
The Walton Works
Deuter USA Hires The Walton Works as Public Relations Agency
Longmont, CO (March 9, 2010) â€“ Deuter USA has hired The Walton Works as their public relations connector effective immediately.
Deuter (pronounced Doy-ter) is one of the oldest pack makers in the world, founded in 1898. Known for creating the first mountaineering specific pack, first women's specific pack and first ventilated back system, Deuter is also one of the world's leading technical pack companies focused on design, technologies and product innovation. Users from hikers to alpinists, bike commuters and racers to child carriers, adventure travelers and more, Deuter's focus on functionality sinks stereotypes by creating products that fit, perform and provide comfort and ventilation for any endeavor.
â€œThe Walton Works understands our brand, products and position,â€ says Christian Mason, Director of Sales and Marketing for Deuter USA. â€œThey come with a real user perspective and understand our sales directives, marketing initiatives and strategic direction. It's one thing to talk about it, but they get it from experience and can tell the Deuter story in a true way.â€
â€œDeuter is in a dynamic position right now,â€ says Todd Walton, president and founder of The Walton Works. â€œThe products are focused in every category and Deuter is poised to make their relationships with partners, retailers and users deeper and more meaningful. Being a part of this brand is going to be fun.â€
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter's major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter's current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com.
About The Walton Works
The Walton Works began at the New Year in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and evaluate customer experience. From high fashion to high adventure, we are the connectors driven by meaningful relationships. Our mission is the blend of function, fashion and passion in product, representation and ourselves.
For Immediate Release: