Industry Leaders Look to Hydrapak for Hands Free Hydration Innovation - SNEWS

Industry Leaders Look to Hydrapak for Hands Free Hydration Innovation

With the addition of several key cycling and outdoor customers over the last twelve months, Hydrapak has become the leading OEM supplier of premium hands-free hydration systems to the industry’s most prolific brands.
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With the addition of several key cycling and outdoor customers over the last twelve months, Hydrapak has become the leading OEM supplier of premium hands-free hydration systems to the industry’s most prolific brands. Recognizing the improved performance and quality of its Reversible Reservoir II and accessories, dozens of pinnacle brands now include Hydrapak products in their hydration backpack offering.

“I love the fact that we are now the leading supplier of premium hydration systems to the outdoor sports industry’s top brands,” said company President Matt Lyon. “We have invested heavily in improving the performance of and adding features to our hands-free hydration line, and the market has responded. Our current reservoir and accessory partners include DaKine, Oakley, Columbia, Fox, Ogio, Scott, Nathan, BMW, KTM, Klim and many others.”

With years of experience selling performance-oriented hydration solutions, Hydrapak continues to put its money where its mouth is by utilizing customer feedback and sponsored athlete suggestions to innovate and improve existing product. An upgraded 2010 pack line includes the new Surge Bite Valve and Quantum Clip, along with pack improvements such as: lighter fabrics, better adjustability, improved ventilation and more convenient pockets. Brand new for 2010, the PRO Series packs, the Jolla and Morro, are premium packs for the most demanding multi-sport enthusiasts that will make an overwhelming impression on the industry this season.

“Going into 2010, we took a strong stance as a team to highlight innovation and ‘no compromise’ product design as our top brand priorities,” says Matt Patterson, Hydrapak Director of Sales and Marketing. “Our core hydration systems have exciting new features and are paired with fresh new backpack designs and colors. The Pro Series packs alone are going to blow people away with their amazing fabrics and design details. Our expanding category of bottles and flasks are attracting great new customers to the brand and showcasing our design and quality focus.”

The company now offers a balanced offering of bottles and softflasks to meet more of the hydration needs of its customers. Building on the solid Gel-Bot, Gel + Water bottle, a new water-only model called the DualBot has been added which features the choice of a pull-top or squeeze valve dual mode. Both bottles use a new, lighter bottle material that is BPA-free and FDA approved. Rounding out the offering is the Softflask line of flexible flasks for gel or liquid delivery.

“We feel closer to our core cycling customers now than ever before,” says Patterson. “Everything we produce is aimed at meeting their expectations, which has pushed us to develop more features and improved performance at every turn. Just looking at the new Pro Series Packs, DualBot, updated Gel-Bot and Softflasks, I think we are right of track.”

Created in 2001, Hydrapak, originators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. To view all packs, bottles and accessories visit www.hydrapak.com or call 510.632.8318. Join us on Facebook at www.facebook.com/hydrapak.

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