Hydrapak Expands and Adds New Positions at Oakland Headquarters

Hydrapak, a premium hydration equipment supplier within the sporting goods, outdoor, and military markets, today announced several promotions within its sales, marketing, and logistics departments.
Author:
Updated:
Original:

Hydrapak, a premium hydration equipment supplier within the sporting goods, outdoor, and military markets, today announced several promotions within its sales, marketing, and logistics departments. Hydrapak has promoted David Kim to Sales and Marketing Manager and Jim Vernon to Brand Manager.

David Kim came to Hydrapak two years ago and has proven to be invaluable for supply chain management with factories, OEM clients, and distributors as well as a gifted resource to Bike Industry trends.Kim has shown a broad range of experience including graphic design and photography while serving as Hydrapak’s In-House Graphic Design Department and successfully produced eye catching marketing collateral that has defined the brand image.An avid cyclist with a penchant for building up a variety of bikes, Kim can be found on weekends cycling the roads or trails of Northern California on one of his creations.

Also being promoted is Jim Vernon, who has expanded Hydrapak’s presence within the core bike, outdoor and trail running communities through various initiatives using social media, athlete programs, web, and grass root channels.He will further expand this footprint and will serve as lead for new running market opportunities. A committed trail runner, Vernon is also the founder of The Endurables, a trail running club that attracts the area’s top runners for their weekly training runs in Marin County, CA.

Both Kim and Vernon will report directly to Director of Sales and Marketing Matt Patterson, who will now keenly focus primarily on managing Hydrapak’s international OEM market, distributors, national retail initiatives and outside rep groups.

"We are privileged to have such a talented team and I am excited about the new developments internally,” says Patterson. “We are now poised to grow the company and the entire hydration category for our brand and our partners beyond the tremendous success we have already achieved in 2010. The extraordinary product knowledge, attention to detail and level of creativity that Jim and David, bring to bear in their new roles will ensure that Hydrapak continues to produce the most innovative hydration gear for the core consumer."

Hydrapak has seen demand explode for its offering of innovative hydration gear, especially demand for its technology from OEM customers, which has doubled in sales in the last two years. Indeed, Hydrapak is well positioned as a premium manufacturer and supplier within this growing category.

The rewards of the entire team’s efforts can be seen in Hydrapak’s refinement of their Pro Series line that now flows through their entire redesigned 2011 range.The new gear expands into several new categories, including commuter and running, and the stand-alone hydration line advancements include its ultra-reliable Surge bite valve, Plug-N-Play tube connector and strong single seam reservoir welding.Hydrapak is set to unveil their new line at this week’s Outdoor Retailer Show (Booth #7041).

About Hydrapak

Hydrapak is a leading global supplier of active lifestyle hydration equipment. With deep roots in cycling culture, Hydrapak produces a lineup of custom built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak components are also found on top manufacturers specializing in consumer, commercial and military purposes. Brought to life in 1996 and located in Oakland, CA, Hydrapak products can be found in major retailers and sport specialty stores throughout the world. More information can be found at www.hydrapak.com or by calling 510.632.8318.

Related

Industry Leaders Look to Hydrapak for Hands Free Hydration Innovation

With the addition of several key cycling and outdoor customers over the last twelve months, Hydrapak has become the leading OEM supplier of premium hands-free hydration systems to the industry’s most prolific brands. Recognizing the improved performance and quality of its ...read more

Hydrapak Launches New Website

Hydrapak is proud to announce the launch of its newly redesigned website, Hydrapak.com, illustrating a revamped brand image that reflects the recent accolades bestowed on its 2010 product range. Focusing on its innovative technologies with multimedia tools and interactive social ...read more

Hydrapak Adds POC Sports to Reversible Reservoir II OEM Roster

Hydrapak is pleased to announce an agreement with POC Sports, a leader in gravity sport safety, to include the Reversible Reservoir II into their new armored Spine VPD Hydration Pack.POC now joins a growing list of premium manufacturers utilizing Hydrapak’s superior Reversible ...read more

Hydrapak Expands Bay Area Headquarters

Hydrapak, global manufacturer of innovative hydration systems, recently completed a significant expansion of their Oakland-based headquarters, doubling the size of the facility in anticipation of the company’s growing SoftFlask™, reservoir, and insulated bottle distribution ...read more

Ultra Runner Nathan Yanko Joins Hydrapak Team

Hydrapak, a world leader in performance hydration, has increased its commitment to the sport of ultra running through its sponsorship of rising talent, Nathan Yanko. Yanko has been a strong force on the ultra running scene in California for the past two seasons and will be a ...read more

Ultra Running Champion Devon Crosby-Helms Signs with Hydrapak

Continuing the surge of athletes joining the team this year, Hydrapak announces the latest addition to their ultra running family: 2009 TransRockies Women’s Champion Devon Crosby-Helms “Joining the Hydrapak team was an easy decision,” says Devon Crosby-Helms. “I believe in the ...read more

Hydrapak Hires New Sales and Service Coordinators

Hydrapak, creators of innovative and advanced Hydration Systems, announces the appointment of Jim Vernon as its new Sales Coordinator and David Kim the new Service Coordinator. Together they will help assist with the increased sales and communication activity created by the rapid ...read more

POC USA Adds Willie Ford as New Promotions and Marketing Manager

POC Sports, supplier of protective and technologically advanced gravity sports helmets, eyewear, body armor and apparel, announces the addition of skiing industry veteran Willie Ford as POC USA Promotions and Marketing Manager. Previously serving at Under Armor's Bite Tech as ...read more

Mountain Bike Hall of Fame Nominee Mike Curiak Signs with Hydrapak

Adding to the deep pool of current team members, Hydrapak is proud to announce the signing of Mountain Bike Hall of Fame nominee Mike Curiak, who is currently attempting an unsupported, 1150-mile ride, along the Iditarod Trail of Alaska. “There are very few pack makers out there ...read more