White River Junction, VT (September 22, 2016) – Ibex Outdoor Clothing welcomes Regan Betts as the newest member of its marketing team to take on the role of Director of Brand.
Regan Betts joins Ibex with extensive marketing experience specific to the outdoor industry. She spent a decade with Smartwool implementing social media strategy, as well as creating and managing content. After her time at Smartwool she served as social media manager with the Altisource global marketing team and worked as the senior content writer for Hubzu.
Betts’ range of experiences allows her to bring a strong brand-driven perspective to Ibex. Her focus will be on differentiating Ibex in the marketplace through an integrated approach of brand story promotion.
“Regan’s extensive experience is a tremendous asset to Ibex’s marketing team and continuing our growth as a company,” said Ted Manning, CEO of Ibex.
“I’m thrilled to have the opportunity to tell Ibex’s unique story,” said Betts. “The history of this core brand is illustrated in the high quality of products the company creates each season.”
Betts resides in the Upper Valley of New Hampshire and Vermont where she enjoys hiking with her husband and dog (Bergen), running, SUPing and snow skiing.
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round premium Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.
Verde Brand Communications