iBert Celebrates Five Year Anniversary with New Safe-T-Seat Design

Author:
Updated:
Original:

CODY, Wyo. – September 13, 2011 – Celebrating five years since its official launch at Interbike, the 2012 model of iBert Inc.’s signature center-mount child safe-T-seat now sports upgraded mounting hardware, a steering wheel that doubles as a nap pad and a new, bright pink color option.

“Reading stories about and seeing pictures of how families use our product really inspired and guided the evolution of and improvements to the 2012 seat,” said Kelly Eissinger, president of iBert and developer of the safe-T-seat. “The new features further promote the opportunity for families to enjoy a safe, comfortable bike ride where children feel involved with their parent and the scenery.”

New safe-T-seat Product Details

  • All mounting hardware made from rust resistant aluminum and stainless steel
  • Light-weight design, 3 pounds, 11 ounces (lightest in the industry)
  • New padded steering wheel, doubling as a nap pad
  • New UV protection
  • Mounting tabs for the ¼ inch hex key built into the new steering wheel assembly

In addition to the ever-popular bright green, the iBert safe-T-seat is now available in a bright pink. The 2012 model retails for $109.99 and is available through J&B, KHS, Lexco, Norco and Raleigh beginning October 2011.

Since its launch the iBert safe-T-seat has been made popular by families in every U.S. state and more than 15 countries around the world. iBert safe-T-seat celebrity sightings have include Tori Spelling, Matt Damon and sponsored World Champion David "Tinker" Juarez.

iBert is always seeking to expand distribution of the safe-T-seat. For distributor and retailer inquiries, visit us at Interbike booth #22088 or contact Kelly Eissinger at 801.440.4024/info@ibertinc.com.

About iBert Inc.

Established in 2006, iBert offers the USA-manufactured safe-T-seat child bicycle seat. The safe-T-seat is an innovative center-mounted bicycle seat that places the child between the adult rider and the handlebars giving parents improved control over both the child and the bicycle. The safe-T-seat uses a specially designed, easy-to-use attach/detach system that fits most bikes on the market today and is easily recognized by its fun, bright green or pink colors. www.ibertinc.com

# # #


iBert Inc. Media Contacts

Maura Lansford, SOAR Communications, 801.656.0472 x2, 817.929.8123 (cell), mlansford@soarcomm.com or

Chip Smith, SOAR Communications, 801.656.0472 x1, 801.597.7515 (cell), csmith@soarcomm.com

Related

iBert Safe-T-Seat Earns British Standard EN 14344 Safety Certification

RIVERTON, Utah - Dec. 7, 2009 - iBert Inc. (iBert) recently earned the BS EN 14344 safety certification for its front-mounted child bicycle seat, meeting the British Standard for "child seats for cycles."The certification confirms that the iBert safe-T-seat: Is designed for and ...read more

Tarma Designs Celebrates 10 Year Anniversary!

Started in 2005, Tarma Designs met the needs for lightweight, super durable and easy to wear jewelry with authentic themes for hiking, running and cycling. Fresh from a stint at CamelBak, Tarma’s founder Sky George was very familiar with the active sports market. “We used green ...read more

Crazy Creek Celebrates 20 Years of Seating Comfort in the Great Outdoors

RED LODGE, MT – Campers and those that brave the backcountry have earned a prideful reputation for roughing it – crawling into cold sleeping bags at night and nibbling on dehydrated foods to ensure a light carrying load. But something outdoor enthusiasts haven't had to ...read more

Solio Celebrates 10 Year Anniversary with Founding Designer at CES

OAKLAND, Calif. – Solio will kick off its 10 year anniversary as leader of the hand-held battery packs and solar chargers market this week at the Consumer Electronics Show (CES) in Las Vegas. Founded in 2002 under the guidance of lead designer and product architect, London-based ...read more

Kokatat Now Seeking Creative Designs for 40th Anniversary T-shirt

Arcata, Calif., (May 4, 2010) – Kokatat, the 39-year-old, independent paddlewear and accessories company, is gearing up for their big 4-0 anniversary year in 2011, and kicking off the milestone in style by launching a T-shirt graphics design contest. Kokatat is seeking a design ...read more

PTEC 40 Years Logo

Princeton Tec Celebrates 40th Anniversary

With a commitment to American manufacturing and four decades of providing best-in-class, performance-driven outdoor lighting products, PTec sets sights on continued brand growth. BORDENTOWN, N.J. – Legendary UCLA basketball coach John Wooden coached the Bruins to their 10th ...read more

SD Logo- 2014

Sierra Designs turns 50, celebrates with launch of 50th Anniversary Elite Collection

Offering some of the most technologically advanced backpacking gear yet, the 50th Anniversary Elite Collection continues mission to obsolete the status quo BOULDER, COLO. (For Immediate Release) – Sierra Designs is celebrating 50 years of innovative product development with the ...read more

Aquapac’s Outdoor Champions celebrate five years of success

LONDON - Like most outdoor enthusiasts, Aquapac CEO Tim Turnbull is eagerly anticipating the arrival of summer. But Turnbull has more than just hikes, camping trips and bike rides in mind. This summer Turnbull will be following the adventures of his company’s “Outdoor Champions” ...read more

Hydro Flask Celebrates Three Year Anniversary

(Bend, Ore.) July 11, 2012 – Employees, customers and the larger community will gather this Friday at the Hydro Flask® headquarters in Bend, OR., to celebrate the company's three year anniversary. Since its inception in July 2009, Hydro Flask has rapidly grown from a startup ...read more