iBert Celebrates Five Year Anniversary with New Safe-T-Seat Design


CODY, Wyo. – September 13, 2011 – Celebrating five years since its official launch at Interbike, the 2012 model of iBert Inc.’s signature center-mount child safe-T-seat now sports upgraded mounting hardware, a steering wheel that doubles as a nap pad and a new, bright pink color option.

“Reading stories about and seeing pictures of how families use our product really inspired and guided the evolution of and improvements to the 2012 seat,” said Kelly Eissinger, president of iBert and developer of the safe-T-seat. “The new features further promote the opportunity for families to enjoy a safe, comfortable bike ride where children feel involved with their parent and the scenery.”

New safe-T-seat Product Details

  • All mounting hardware made from rust resistant aluminum and stainless steel
  • Light-weight design, 3 pounds, 11 ounces (lightest in the industry)
  • New padded steering wheel, doubling as a nap pad
  • New UV protection
  • Mounting tabs for the ¼ inch hex key built into the new steering wheel assembly

In addition to the ever-popular bright green, the iBert safe-T-seat is now available in a bright pink. The 2012 model retails for $109.99 and is available through J&B, KHS, Lexco, Norco and Raleigh beginning October 2011.

Since its launch the iBert safe-T-seat has been made popular by families in every U.S. state and more than 15 countries around the world. iBert safe-T-seat celebrity sightings have include Tori Spelling, Matt Damon and sponsored World Champion David "Tinker" Juarez.

iBert is always seeking to expand distribution of the safe-T-seat. For distributor and retailer inquiries, visit us at Interbike booth #22088 or contact Kelly Eissinger at 801.440.4024/info@ibertinc.com.

About iBert Inc.

Established in 2006, iBert offers the USA-manufactured safe-T-seat child bicycle seat. The safe-T-seat is an innovative center-mounted bicycle seat that places the child between the adult rider and the handlebars giving parents improved control over both the child and the bicycle. The safe-T-seat uses a specially designed, easy-to-use attach/detach system that fits most bikes on the market today and is easily recognized by its fun, bright green or pink colors. www.ibertinc.com

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iBert Inc. Media Contacts

Maura Lansford, SOAR Communications, 801.656.0472 x2, 817.929.8123 (cell), mlansford@soarcomm.com or

Chip Smith, SOAR Communications, 801.656.0472 x1, 801.597.7515 (cell), csmith@soarcomm.com


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