Los Angeles – Being a healthy and active mom is critical to good health, but also an extreme challenge to many with the demands of balancing family, work and exercise. Hyland’s understands these challenges and is honoring busy moms everywhere with their Action Hero Mom Campaign.
In support of the 2012 campaign, Hyland’s is proud to partner with awesome Action Hero Moms, Sarah Bowen Shea and Dimity McDowell. This dynamic duo is spearheading their signature Another Mother Runner (AMR) tour which kicked off last week in Austin, TX at the Zooma Half Marathon and 5K.
Shea and McDowell are long distance runners, moms and the authors of the informative and often hilarious books, Run Like a Mother and Train Like a Mother. They will be spending their summer running and traveling the U.S. inspiring mothers to get out and run, uniting like-minded individuals and providing an informational resource for other women.
"We are pleased to spread the word about Hyland's products to other mother runners around the country," says Shea, a mom of three in Portland, Oregon, who is running the Boston Marathon. "My family has been a big believer in the company's products since using Hyland’s Baby Teething Tablets with our children, and now we are discovering the host of products that serve both the active side and the mothering side of women."
Hyland’s will be supporting the tour by distributing samples of products to help mom stay active and healthy, including samples of their Arnica products, Leg Cramps and Leg Cramps PM products and full size samples of the Hyland’s Cold and Cough Medicine, DEFEND™, which offers all-natural and effective relief for pesky cold symptoms.
“Through the AMR tour, Shea and McDowell are creating a supportive community and network of active moms, sisters and daughters who are after the best for themselves and their families,” according to V.P. of Marketing for Hyland’s, Thao Le. “This partnership helps us introduce more people to the power of being healthy naturally through both exercise and safe and effective treatment options for everything from sick children to sore muscles.”
Check out other Action Hero Moms or nominate your own at Hyland’s Hero App www.actionheromom.com.
To see when the AMR tour will be stopping in a town near you, visit www.anothermotherunner.com