Hydro Flask Yoga Ambassador, Joseph Encinia, Embodies the Spirit of the Brand

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Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, recently launched a new Ambassador Program, featuring a diverse, carefully chosen set of representatives that embody the spirit of the brand. This month, Hydro Flask is proud to spotlight its yoga ambassador, Joseph Encinia.

Through the practice of Bikram yoga, Joseph has transformed his life and accomplished what he believed to be impossible. He has overcome chronic health problems through years of hard work and dedication to his practice. In early February, Joseph competed in the New York Regional USA Yoga Asana Championships, where he placed second. He has been invited to compete in the USA Yoga National Championship next month in San Antonio, Texas. Joseph is the first champion to have placed internationally three times, and he will be competing for his fourth international title.

“I love using my Hydro Flask when practicing Bikram yoga because it keeps my water consistently cold (approximately 45°F). I practice in extreme heat, where other bottles become heated, making the water unpleasant to drink, but my Hydro Flask always keeps me cool and hydrated,” said Joseph Encinia. “During competitions it’s especially important to stay hydrated to ensure my muscles don’t cramp, so I usually fill my 40 oz. Hydro Flask with coconut water or water with electrolytes.”

“Hydro Flask is a hard-working, high performance water bottle,” said Scott Allan, CEO of Hydro Flask. “We’re honored that Joseph feels it can stand up to extreme conditions and keep him going during tough competitions.”

Here’s what Joseph says are his “Top 5 Accessories for Bikram Yoga”:

1. “The most obvious is my very well-loved Hydro Flask! I love using the white 40 oz. bottle. It keeps my water ice cold during a hot yoga practice.”

2. “Proper men's yoga shorts/attire. I find that shorts vary in style and size, but my favorite is a medium thigh length fitted short that doesn't restrict my movement. My favorite company is YogaBela.”

3. “A travel yoga mat! I have traveled worldwide giving yoga demonstrations and nothing feels more like home than standing barefoot on my own yoga mat for classes and demos.”

4. “Electrolyte supplements are key to maintaining stamina in training. I thoroughly enjoy drinking coconut water and taking other supplements.”

 5. “A Foam Roller! After a tough workout or demonstration, there is nothing better than rolling out some overused tired muscles.”

For more information about Yoga Ambassador, Joseph Encinia, visit http://www.hydroflask.com/ambassadors/4.

About the Ambassador Program

The Hydro Flask ambassadors are more than just professional athletes and craftspeople who happen to use Hydro Flask products – they are people who are passionate about their sport or trade, their Hydro Flask(s) and their community. The ambassadors span veteran professionals to up-and-coming athletes in the realms of skiing, snowboarding, ultra running, yoga, rock climbing, canoe sailing, stand-up paddle boarding, cycling, and cross-fit. Additionally, the ambassador team also includes craftspeople that bring passion and a pursuit of perfection to their trade, such as coffee roasting and craft brewing. Despite the diversity, all share the core values that reflect the Hydro Flask brand. For more information on the Hydro Flask Ambassador Program, visit http://www.hydroflask.com/ambassadors/.

About Hydro Flask

Hotter. Colder. Longer.

Hydro Flask® began in the summer of 2009, in beautiful Bend, Oregon with the mission to save the world from lukewarm beverages. Using only high-quality, 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable, insulated flask that keeps hots hot and colds cold. Each flask incorporates double wall vacuum insulation, BPA-free materials, food grade stainless steel, a range of fun, bold colors and a lifetime warranty. Hydro Flasks are both reusable and recyclable.

Additionally, Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a program that allows consumers to allocate a portion of the net profit from their flask purchase to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.

Note to Reporters: For high-resolution images of Hydro Flask products, please visit our online media library at: http://s3.amazonaws.com/hydroflask/media/hf-media-library/index.html

CONTACT: Hydro Flask

www.hydroflask.com

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