Hydro Flask Welcomes New Directors to Leadership Team

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Bend, OR (February 9, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two new senior directors. Yiorgos Makris joins Hydro Flask as Director of Marketing and John Cupit joins as Director of Design. Makris most recently served as Head of US Marketing for Icebreaker and Cupit comes to Hydro Flask from 4moms, where he was the Vice President of Design.

Hydro-Flask-Logo

“Yiorgos and John bring a tremendous amount of talent to Hydro Flask,” said Hydro Flask General Manager Scott Allan. “Their many years of experience and commitment to excellence will help support the company’s continued growth and will play an integral role in expanding the Hydro Flask brand.”

YiorgosMakris

Prior to his time at Icebreaker, Makris was the International Marketing Manager at Columbia and e-Commerce Manager at Salomon. Makris joined the Hydro Flask team on January 31st and will work with the VP of Marketing along with the e-Commerce and Creative teams to lead Hydro Flask’s integrated marketing planning and execution.

“Hydro Flask is an innovative, strong brand that has really made an impact in the outdoor space,” said Makris. “I’m excited to work with such a talented team and continue efforts to expand both domestically and internationally.”

Cupit served as Director of Design at Chuck Pelly and Senior Design Manager at Nissan before becoming VP of Design at 4moms. In his new role at Hydro Flask, Cupit will lead project planning, resource allocation, and initiative prioritization in conjunction with the VP of Product. Cupit will also broaden the brand’s capabilities to gain consumer use insights. His first day in the office is February 13th.

JohnCupit

“Hydro Flask has a history of commitment to quality, design and user experience,” said Cupit. “I look forward to being a part of the brand’s continued growth as we expand our product line.”

In addition to Makris and Cupit, four additional team members are joining the company including a Senior Product Developer, Product Customization Operations Manager, Account Manager and Recruiting Specialist. Continuing its dedication to refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask now employs 75 people.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

Media Contact:

Caroline Kelm

caroline@groundswellpr.com

843.822.8893

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