Hoka One One and Ironman Extend Partnership Across North America and Europe

HOKA ONE ONE named official running shoes of IRONMAN North America and IRONMAN Europe
Publish date:

TAMPA, Fla./GOLETA, Calif. - April 18, 2018 


IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand 

Hoka One One

HOKA ONE ONE (a division of Deckers Brands, NYSE: DECK). The new partnership makes HOKA the Official Running Shoes of IRONMAN North America and IRONMAN Europe.

The partnership between IRONMAN and HOKA will bring added focus to the “Humans of HOKA” campaign. Humans of HOKA follows the real-life journeys and stories of triathletes and athletes of all abilities – first-time finishers, those overcoming life’s challenges, and professionals striving to compete at the highest level. The campaign will be driven through engaging content and video featured online and on social media. The new partnership will highlight 40 custom curated stories across the globe and will tell the HOKA and IRONMAN story year-round.

“We are thrilled to continue and expand our support of the IRONMAN race series to reach even more accomplished and aspiring triathletes around the world,” said Lee Cox, Global Vice President of Sales and Marketing at HOKA ONE ONE. “HOKA is committed to telling authentic stories, and this partnership with IRONMAN enables us to amplify stories across North America and Europe. IRONMAN participants go through one of the most grueling processes imaginable, and have high demands for their footwear, so it is no coincidence our products are on the feet of more and more IRONMAN triathletes each year.”

HOKA was created with one goal in mind — to make running easier. To that end, IRONMAN triathletes have embraced the well-cushioned, lightweight, and geometrical technologies utilized. HOKA was the most popular shoe brand on all finishers at the 2017 IRONMAN World Championship in Kailua-Kona, Hawai`i.

“Everyone in the IRONMAN family is excited about the new partnership with HOKA ONE ONE,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “This partnership with a premiere running brand demonstrates our commitment to providing excellence to our athletes. This innovative partnership will be focused on creative content produced by the IRONMAN digital team, and the Humans of HOKA series will bring focus on the incredible journey of IRONMAN athletes.”

The continued partnership of IRONMAN and HOKA aligns two great endurance brands and ambassadors of the sport, including newly-signed HOKA triathlete and three-time IRONMAN World Champion Mirinda “Rinny” Carfrae; IRONMAN World Championship podium finisher Heather Jackson; and former professional triathletes and IRONMAN Hall of Fame members Julie Moss and six-time IRONMAN World Champion Dave Scott.

Each IRONMAN race consists of a 2.4-mile swim, 112-mile bike and 26.2-mile run while the IRONMAN 70.3 race series events consist of a 1.2-mile swim, 56-mile bike and 13.1-mile run.

For more information on the IRONMAN brand and global event series, visit www.ironman.com.

Find out more about HOKA ONE ONE at hokaoneone.com.

HOKA ONE ONE is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit hokaoneone.com or follow @hokaoneone #hokaoneone.

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN 70.3Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series, Iron Girl, IRONKIDS, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.IRONMAN.com.

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


Alex Kurt
805.967.7611 x1305

Dan Berglund


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