Granite Gear Announces Partnership with North Brand Agency


Two Harbors, MN –Granite Gear, award-winning manufacturer of cutting-edge outdoor and lifestyle products, is pleased to announce their partnership with Portland, Oregon-based brand agency North for the upcoming year. Effective immediately, North will assist Granite Gear with marketing strategy and creative campaigns as the company continues to make waves in the outdoor industry.

In the past year, Granite Gear has delved into the adventure travel market with the release of their Cross-Trek Collection and has revolutionized the school backpack market with their technical Campus Collection. The brand has continued to add versatility to their offerings with the addition of lightweight packable duffels. North will be pivotal in developing messaging that speaks to Granite Gear’s Two Harbors, Minnesota heritage and to the consumer who needs quality technical gear for their travels and adventures.

“We have made huge strides in developing a product line that touches every corner of the outdoor and adventure travel markets,” says Rob Coughlin, Granite Gear’s VP of Sales and Product Development. “We’re thrilled to be partnering with North so that we can share the unique story of our brand and continue to reach a blended outdoor audience.”

About Granite Gear
For 28 independent years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, adventure travel gear, extensive variety of storage sacks, lifestyle accessories, and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products.

About North
North is an independent advertising agency that creates fans for good brands. We're in love with creativity, and believe fans are earned, not bought. So we think less like traditional marketers and a little more like musicians who care about results. 

We work in a big, open, light-filled space in beautiful Portland, Oregon, designed for smart, curious people to think, make, do their best work, collaborate, grow, have fun, be honest and kind to each other.

Shelly Smith
Darby Communications