GoLite Footwear Now in Stores and Online

GoLite Footwear today announced its trail running shoes are now in stores across the country.

Stratham, NH (March 6, 2007) – GoLite Footwear today announced its trail running shoes are now in stores across the country, including some of the best running and outdoor specialty shops, such as Bent Gate, Runtex, Boulder Running Company, and Paragon. Placement of the highly anticipated trail running shoes coincides with the company's new online presence at www.golite-footwear.com. Consumers now have an option – they can learn about the shoes from an experienced sales force in store or on their computer screens from an informative web site.

“After months of hard work, dedication and buzz generating activities, it is rewarding to see the shoes hit shelves in some of our biggest accounts around the country,” stated Bill Dodge, General Manager for GoLite Footwear. “The launch of our web site only serves to reinforce our dedication to the trail running population by further educating our consumers about the correct footwear for their specific needs.”

The point-of-purchase plans include a comprehensive in-store package designed to showcase the product's benefits as well as highlight the excitement of trail running. GoLite footwear field service representatives are also conducting clinics at the retail level in order to introduce sales reps to the product line and educate them about the technical features of the shoes.

“The reaction from consumers has been phenomenal; we have been receiving calls asking where the shoes can be purchased months before they were even available in stores,” stated Bruce Gordon, Sales Manager for GoLite Footwear. “Consumers are intrigued by the revolutionary construction of the shoes and the positive feedback we have received from wear testers has only served to build the excitement surrounding the shoes.”

About GoLite Footwear
Designed and developed by a specialized team within the award-winning Timberland Invention Factory, the new GoLite® footwear line combines three key ingredients: the Invention Factory's focus on innovation and problem-solving, GoLite's cutting edge lightweight design ethic and long-standing commitment to the trail running category, and The Timberland Company's strong footwear development capabilities. The result is a groundbreaking new footwear formula that challenges the way outdoor athletes and the industry think about trail running shoes.