Footbalance Signs Rincon Group to Lead Sales Efforts in Rocky Mountain

The custom footbed company looks to Bobbi Bensman and Steve Srednick’s vast footwear experience to supercharge sales efforts in the Rocky Mountain Region

Footbalance, an innovator in custom footbed technology, announces a partnership with Rincon Group, the independent the sales team of Bobbi Bensman and Steve Srednick in the Rocky Mountain Region. The partnership will help to expand the reach of Footbalance in specialty athletic and outdoor retailers.

Within the outdoor and sports industry, Bensman and Srednick are well known and well respected, representing top-selling brands including Salomon USA, Mammut Sports Group and Darn Tough Vermont. At Salomon USA, Bensman and Srednick are currently key contributors to significant growth of the brand's footwear, Nordic and performance apparel categories. Building on that success, they aim to use their extensive experience in the athletic outdoor space to develop Footbalance's growth in specialty run, outdoor, cycling and Nordic shops.
“Partnering with Bobbi and Steve is important for Footbalance,” says Footbalance's North American President and Managing Director Matt Kaplan. “With such extensive experience in the footwear space and with specialty retailers, Bobbi and Steve are a dynamic sales team for the Footbalance System.”

“Footbalance's custom molded footbeds are on the cutting-edge of footbed technology,” says Bobbi Bensman. “We're looking forward to representing such a quality product and helping to expand the brand's reach in the Rocky Mountain region.”

Bensman and Srednick will sell to specialty retail shops that will mold the footbeds in fewer than ten minutes and use the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics. The married couple lives in Boulder, CO with their two daughters where they enjoy climbing, trail running and most outdoor sports.

Footbalance will exhibit at Interbike September 14-16 in Las Vegas at booth #37085.

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body