Footbalance Inks Deal with Sports Specialists Ltd. Buying Group

The new partnership means more custom footbed molding stations will be coming to more U.S. retail shops

San Diego, CA – Footbalance, an innovator in custom footbed technology, is proud to announce a partnership with SSL (Sports Specialists Ltd.) SSL is a specialty retailer-owned buying group specializing in snowsports retail in the U.S. since 1971. SSL consists of 60 retailers in 26 states and Washington, D.C. with more than 150 storefronts.

“SSL retailers are among the most respected in the specialty ski, snowboard and outdoor industries,”says Footbalance North American President and Managing Director Matt Kaplan. “They have the same passion for sports and the outdoors as their customers. The SSL retailers offer an extremely high level of service and expertise and demand exemplary quality from their vendor partners. The Footbalance process and products is a perfect fit for the SSL buying group.”

Sports Specialists Ltd. will be working with Footbalance at the upcoming SIA trade show in Denver, CO January 26-29, 2012. The group will help specialty retail shops get set up with the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics and custom mold customers’ footbeds in fewer than ten minutes.

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.

Sports Specialists Ltd. (SSL) is a collection of the best specialty snowsports retailers in the U.S. Since 1971, SSL has been the leading marketing, merchandising and purchasing organization in the specialty ski, snowboard, outdoor, and casual furniture industries. We share a passion for the lifestyles we serve, and that gives us unique insight into the marketplace that you just can’t get anywhere else.