Relay Fitness Group, the creators of the innovative new Evo Fitness Bike product line, has hired Scott Eyler as their Vice President of Sales and Marketing. The company hopes to rapidly expand market share using Mr. Eyler's decades of sales, marketing, and strategic planning experience in the fitness industry.
"Scott was always our first choice, and we are very happy that he became available. He brings a massive amount of experience and industry know-how to our sales and marketing department," stated Marko Vujicic, CEO of Relay Fitness Group. "His hiring comes at an ideal time; we are now selling and shipping our first commercial indoor cycles, the Evo cx model."
Mr. Eyler's success in the fitness industry spans over two decades and involves consulting a variety of businesses in planning, market research, operational evaluations, and strategic planning. He was also a Vice President of Sales and Marketing at TRUE Fitness Equipment, a position in which he managed the division to significant growth over a decade. His ability to create and execute sales and marketing strategies will rapidly expand the exposure and market awareness of the Evo Fitness Bike.
While technically an indoor cycle, the Evo Fitness Bike utilizes a unique drive system and according to many trainers and cyclists who have tested the indoor cycle, the lack of a belt or chain means two things: less maintenance and a feeling like no other.
According to its inventor, every element and feature of the Evo Fitness Bike was designed to maximize the efficiency of each workout while also meeting the comfort needs of every rider, from the 35-year-old extreme indoor cyclist to the soccer mom looking to lose a few pounds before summer. Innovations like the custom-designed InfiniteFitâ„¢ Handlebars, which allow for the four major hand positions, two large water bottles, and a smart phone, to the easily adjustable, large comfort seat, attest to the inventors focus on the end user.
â€œAs an avid outdoor cyclist, I quickly became interested in the Evo Fitness Bike,â€ stated Mr. Eyler. â€œThe variety of innovations that have gone into this indoor cycle make it an ideal training platform for cyclists in the off season, as well as anyone looking to incorporate their arms, core, and legs into each workout.â€
Find out more about the Evo Fitness Bike at www.RelayFitness.com, or call directly at 1-866-714-0009.
Relay Fitness Group