FOR IMMEDIATE RELEASE
Chris Goddard, CGPR
781-639-4924, Ext. 111
Filson, Classic American Outerwear Brand, Names Mark Korros CEO and President
SEATTLE (October 13, 2010) â€“ Filson, the respected outdoor brand known for its American heritage, styling and prominence in the hunting and fishing communities, today named Mark Korros, 58, as CEO and president, effective immediately. Korros will be based at the company's headquarters in Seattle.
Korros has over 35 years of experience in management, brand development, product merchandising, direct marketing, e-commerce, and retail and wholesale sales. Prior to Filson, Korros served as president at Samsonite, FranklinCovey, and Central Restaurant Products. Additionally, he held senior executive positions at Reebok, Levenger and Health-tex Childrenswear.
â€œMark has a solid track record in not only preserving the heart and soul of established American consumer brands, but also in growing their customer bases,â€ says Bill Kulczycki, Filson's former CEO/president. â€œHe understands the apparel, footwear and luggage businesses, including the dynamics of how to grow a brand in a changing market place. Mark's expertise will be a strong asset to Filson's growth.â€
â€œThis is a tremendous opportunity to work with an iconic American brand that people trust,â€ said Korros.â€ We have a 113-year old brand with a legacy of greatness that has transcended changing consumer tastes and needs with classic styling, performance and durability. I look forward to working with our very talented Filson team as we move the Filson brand forward.â€
Filson, a leading outfitter for outdoor enthusiasts, is committed to providing the highest performance apparel that stands up to the toughest conditions. The company's 113-year legacy is built upon its reputation for honesty, quality and durability. The brand's tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth and warm, rugged Mackinaw Wool, Filson's quality apparel and accessories have made it a trans-generational brand. Filson's flagship retail store is located in Seattle, Washington, where the company is headquartered and another retail store is located in Portland, Oregon. For information or a free catalog, call #800-624-0201 or visit www.filson.com.