SEATTLE, Wash. (June 2, 2009) – Reinforcing its connection to the avid sportsman, Filson (www.filson.com), a leading outfitter for outdoor enthusiasts, is offering its first Father’s Day collection appealing to customers with a variety of passions. Showcasing established outdoor brands in addition to its classic outerwear, products include Case Knives, Leatherman Tools, Leupold Binoculars, Luminox Watches, Surefire Flashlights, and Suunto Watches. All products are available through www.filson.com and at select Filson retailers. These 18 new accessories will be part of the new Father’s Day Catalog that will arrive in the mail this week.
“The brands we chose to carry this Father’s Day resonate with our core customer,” said Bill Kulczycki, president and CEO of Filson. “The Filson customer demands high-quality product they can depend on in the field. For retailers, this selection provides a larger product assortment that help increase sales during this opportune time, especially when the economy is challenging. It is the first time we have developed a specific marketing initiative to support Father’s Day, traditionally a strong retail opportunity.”
“Case handcrafts memories are especially suited for celebrating Father’s Day,” said Ed Jessup, vice president of marketing and sales at Case Knives. “Many loyal Case customers have shared stories about knives that have been handed down to them by their dad or granddad. These Case loyalists treasure these heirlooms because they are a constant reminder of their loved one’s legacy. Filson experiences the same trans-generational brand attributes which makes this a natural connection between brands.”
About Filson: Filson, a leading outfitter for outdoor enthusiasts, is committed to providing the highest performance apparel that stands up to the toughest conditions. The company’s 110+ year legacy is built upon its reputation for honesty, quality and durability. The brand’s tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth and warm, rugged Mackinaw Wool, Filson’s quality apparel and accessories have made it a trans-generational brand. The company’s flagship retail store is located in Seattle, Washington, where the company is headquartered, and other retail stores are located in Denver, Colorado and Portland, Oregon. For information or a free catalog, call #800-624-0201 or visit www.filson.com.