RED BANK, NJ – Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that a white paper focusing on trade show/exhibition attendee growth is now available on its web site.
Originally prepared for the 2013 Exhibition and Convention Executives Forum, “Keys to Developing and Attendee Growth Strategy” was authored by Jonathan “Skip” Cox, CEO and president, Exhibit Surveys, Inc. and Hal Vandiver, president, F. Hal Vandiver and Associates, Inc.
The white paper asserts that establishing market potential for current or new attendee segments is the foundation for making sound, fact-based decisions when developing a targeted strategy for growing attendance, launching a new event, valuing a potential show acquisition or simply selecting the best event location. Some events are very vertical and have a specifically defined and directly accessible universe of attendees. If the event has multiple market segments or the potential to add new segments, then being able to identify these segments and define their size and value is the first step in determining potential for growth and prioritizing attendee targets for prospect marketing.
To download the free white paper, click on www.exhibitsurveys.com/whitepapers.
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.