Exhibit Surveys’ Federbush to Present Trade Show Measurement i

Top Ten Ways to Measure Your Trade Shows and Events - August 23
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RED BANK, NJ – August 14, 2012 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibitions and events industry announced today that Joe Federbush, vice president, sales and marketing, will present a free seminar in Denver on August 23, hosted by Blue Goose U: The Exhibitor's Training Center.

What: Top Ten Ways to Measure Your Trade Shows and Events

When: Thursday, August 23, 11 a.m. – 1 p.m.
A complimentary lunch will be provided to all registered attendees.

Where: Blue Goose U - The Exhibitor's Training Center, 7100 N. Broadway, Building 3G, Denver, CO 80221

Description: Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. Management tells you to measure objectives, but not how to measure them. In this session, Joe will explain how to:
• Develop measurable objectives
• Determine the best research methodology
• Keep timeliness and simplicity of measurement in mind
• Understand sample size and response rates
• Develop objective-based research questions
• Utilize RFID, video, free tools, and calculators
• Analyze and present results
• Make sound decisions based on research

View a video of Mr. Federbush's overview: http://www.youtube.com/watch?v=-58HNSMqbYI

To Register: Contact Becci Ambroe becci@bluegooseinc.net or 303-430-1986

About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.

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Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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