Exhibit Surveys to Present How to Increase Trade Show ROI i

Association Forum of Chicagoland
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RED BANK, NJ – February 3, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush, vice present, sales and marketing, Exhibit Surveys, Inc. will present at the Association Forum of Chicagoland on February 11, 2011. Joining Mr. Federbush is Howard Fisher, vice president, sales and services, SmithBucklin Corporation, and Dave Weil, vice president, event services, SmithBucklin Corporation.
WHAT: Instantly Increase Trade Show ROI and Sales
It might work for divinely inspired baseball fields (read: Field of Dreams), but “if you build it, they will come” isn't assurance enough for your next meeting or trade show. Organizations still rely heavily on event-related revenue from attendees, sponsors and exhibitors - despite attempts by some to diversify. Associations must develop real strategies that produce real results at their next exhibition or event in order to see a real return on investment.
Join us for this exciting and timely education session, “Instantly Increase Tradeshow ROI and Sales,” a two-hour session on how to improve and increase your organization's return on its trade show investment - today, not tomorrow!
You will leave the session with four key takeaways:
• Gain specific insights and participate in strategic discussions to help you ensure the return on investment to exhibitors and attendees
• Better understand what's involved in the general assessment of tradeshows including asking the right questions to drive attendance, sponsorships and booth sales
• Engage in real-life examples and table discussions that will help you to deliver results from strategy to implementation
• Peer to peer networking and information sharing to drive best practices
WHERE:
Association Forum of Chicagoland
10 S. Riverside Plaza, Suite 800, Chicago, Illinois 60606
Tel: (312) 924-7000
WHEN: 8:30 am – 10:30 am, February 11, 2011

FEE: $199 (member); $299 (non-member)

For More Information: http://associationforum.org/EdEvents/EventDetail.cfm?ItemNumber=2175
The mission of the Association Forum of Chicagoland is to "advance the professional practice of association management." Founded in 1916, the Forum serves 47,000 association professionals whose efforts serve more than 37 million members and generate $22 billion in global annual expenditures. Visit www.associationforum.org.

About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.

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