Deuter Continues as Backpack Sponsor for Banff Mountain Film Festival

Deuter announces their continued partnership with the Banff Mountain Film Festival as a supporting sponsor and major sponsor of the 2009 Radical Reels Tour.
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Deuter, makers of innovative, high quality, and price-competitive packs with 110 years of internationally proven experience, today announce their continued partnership with the Banff Mountain Film Festival as a supporting sponsor and major sponsor of the 2009 Radical Reels Tour. The 34th annual Banff Mountain Festival presents the world's best mountain films, videos, books and speakers, October 31 – November 8, 2009 at The Banff Centre in Banff, Alberta, Canada. Following the festival, a program of some of the best films travel to more than 289 locations and are featured in more than 500 events in 30 countries through our World Film Tour and Radical Reels. Radical Reels features exclusively the Festivals high adrenaline action sport films. The films tour year round to a live audience of over 200,000. The sponsorship by Deuter includes product placements and seeding throughout the 280 events in the United States and Canada.

“Deuter's partnership with the Banff Mountain Festivals is a natural fit, allowing us the opportunity to speak directly with our target audience. Both Deuter and the Banff Mountain Festival share a long and rich mountaineering history. Over the past three years, we've seen the value of supporting the Festival and believe strongly in the Centre's mission,” said Bill Hartrampf, president Deuter USA.

Mountain Culture at The Banff Centre is a global force in promoting issues and awareness of mountain cultures and environments, with programming ranging from the world renowned Banff Mountain Film Festival and World Tour to the critical Banff Mountain Summits. The Banff Mountain Film Festival, celebrating its 34th year, has built a solid reputation for partnering with filmmakers and adventurers from around the world to bring the best films relating to the mountain experience to live audiences in Banff and around the world. For more information on the Banff Mountain Film Festival, go to www.banffmountainfestivals.ca.

Deuter Sport GmbH of Augsburg, Germany, celebrated its 110th year in 2008 and is one of the leading international pack brands. Deuter's major focus is on the development and sales of innovative, high quality, and price competitive packs. Deuter's current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Deuter Sport GmbH, including its US and Canadian subsidiaries, are owned by Schwan-STABILO of Heroldsberg, Germany. Schwan-STABILO is a family-owned company with significant business in writing instruments, private label cosmetics and outdoor products. For more information on Deuter, please visit www.deuterusa.com. For Deuter Canada please contact: Recreation Outfitters Inc. 3058 Beta Avenue, Burnaby, British Columbia, Canada V5G-4K4, 604-320-3350, 1-888-322-3351, www.roirecreation.com.

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