Confluence Watersports Signs With Verde PR

On July 1, 2008, Confluence Watersports signed with Verde PR & Consulting as the paddlesports company’s public relations agency of record.
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EASLEY, S.C. – On July 1, 2008, Confluence Watersports signed with Verde PR & Consulting as the paddlesports company's public relations agency of record.

Confluence's brand strategies and marketing initiatives are focused on re-launching their family of brands with clear positioning, the highest quality products, exemplary customer support, and an increased responsiveness to both the retail and media communities. Verde will be an important partner in communicating and contributing to these mandates.

“We've chosen Verde to implement our media relations strategy,” said Cheri McKenzie, vice president, chief marketing officer for Confluence. “Verde's approach to traditional and new media opportunities, all with a unique approach to journalists' needs, supports our mission well.”

Confluence will exhibit at Outdoor Retailer Summer Market in August 2008, where new products and new brand strategies will be introduced.

ABOUT CONFLUENCE WATERSPORTS

Located in Easley, S.C., Confluence Watersports is the result of blending eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Wavesport®, Adventure Technology®, Mad River Canoe®, Harmony®, and Mainstream®. With a full representation of recreational canoes and kayaks to high-performance whitewater boats, the Confluence family of products is well suited to outfit all paddling enthusiasts. Passionate outdoorspeople run the company today: advocates who are dedicated to bringing more people to the water. For more information, please visit: http://www.confluencewatersports.com.

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