Confluence Watersports Expands Marketing Team

Confluence Watersports has expanded its marketing department, allowing for an intensified focus on social media efforts for each of its brands.

EASLEY, S.C.– Confluence Watersports has expanded its marketing department, allowing for an intensified focus on social media efforts for each of its brands. With the internal promotion of Craig Ray to manager of marketing communications and the new hire of Jessica Wessinger to marketing specialist, the team can continue to execute on long-term strategies, while being more nimble to manage the needs of the growing, online communities.

“We congratulate Craig, and we welcome Jessica to Confluence,” said Cheri McKenzie, CMO of Confluence. “This restructuring is the evolution of a strategy that began with the re-launch of our websites over a year ago. Online and community-driven media have been a critical part of our brand awareness and development of brand dedication. Craig has built strong foundations to ensure that our online communities are driven by and for the people who visit them. Jessica will keep us responsive, relevant and engaged members of those communities.”

In his new role, Craig will manage a new marketing communications team that includes an internal social media team and Jessica's new media work. With seven websites, three branded communities, five blogs, seven Facebook pages and many vibrant, external forums in which to participate, it takes a village to effectively contribute to the online world. The primary contributors for Confluence are well-known authorities in paddlesports today, whose experience and knowledge allow them to speak authentically to the needs of retail partners and the passions of fellow paddlers. Primary contributors include: technical specialists Buff Grubb and Steve Scherrer, boat designers, Confluence management, and the Dagger, Wave Sport and Wilderness Systems Fishing pro teams.

Jessica will be responsible for day-to-day social media efforts on Confluence brand websites, Facebook, Twitter, as well as work closely with the broader social media team. She will provide marketing and advertising communications support. Outside of her professional life, Jessica is a competitive and accomplished equestrian and overall outdoor enthusiast. She hikes, fly-fishes and paddles. Her kayaking experience has been primarily on lakes and flatwater, and she is looking forward to her first whitewater lesson.

About Confluence Watersports:
Confluence Watersports is a family of brands that covers the full spectrum of paddlesports. Wilderness Systems, Perception, Dagger, Wave Sport, Mad River Canoe, Adventure Technology and Harmony accessories speak to different sectors, but share the same enthusiasm for the water. Based in Easley, S.C., but employing over 500 people across the U.S. and Canada, the company is a dynamic blend of passionate paddlers, adept businesspeople and paddling industry icons, jointly committed to ensuring the future success of paddling, in all its forms. To learn more about the company and its brands, visit


Montbell Expands Japanese Distribution for Confluence Watersports

Easley, S.C. – Confluence Watersports has recently appointed Montbell Co., Ltd. as the exclusive distributor in Japan for Wilderness Systems and Wave Sport kayaks, and Adventure Technology Paddles. Montbell Co. Ltd. is already the exclusive distributor in Japan of three other more

Confluence Watersports To Move Composite Manufacturing

Confluence Watersports will be manufacturing the entirety of its composite boat program in China, effective June 2009. Composite boats from their Wilderness Systems brand will be manufactured in a family-run factory in Hangzhou, China. While ultimately it is a decision to lower more

Confluence Watersports Signs With Verde PR

EASLEY, S.C. – On July 1, 2008, Confluence Watersports signed with Verde PR & Consulting as the paddlesports company's public relations agency of record. Confluence's brand strategies and marketing initiatives are focused on re-launching their family of brands with clear more

Confluence Watersports Announces Two Key Leadership Appointments

Easley, S.C. - With appointments that exemplify the company's focus on improved innovation and commitment to first-rate customer service, Confluence Watersports has appointed Jim Berwick as vice president and chief financial officer, and Kelly Hemphill as director of information more

Confluence Watersports Supports American Whitewater at Gauley Fest

EASLEY, S.C. – Gauley Fest began in 1983 to celebrate the dissolution of a hydroelectric plant that was slated to divert water from the Gauley River. It has grown to become one of the preeminent paddling and river stewardship parties in the country. To honor this heritage of more

Kelty and Confluence Watersports form Marketing Partnership

Camping equipment manufacturer Kelty and paddlesports leader Confluence Watersports recently announced a strategic marketing partnership in which the companies will promote each other at events and through marketing initiatives. As part of the relationship, Confluence's Dagger more

Brad Taylor Joins Confluence Watersports As Director of Field Sales

EASLEY, S.C. (March 10, 2010) – Confluence Watersports has hired Brad Taylor for the newly created position of director of field sales. In this role, Taylor will have responsibility for the company's US field sales team to further develop their outdoor specialty dealer segment. more

Lila Thomas Hired as Sales and Marketing Manager For Confluence Acces

Confluence Watersports has hired Lila Thomas to lead the sales and marketing efforts for the company's accessories division. Lila will be responsible for enhancing brand awareness and increasing sales for Adventure Technology (AT paddles) and Harmony paddling accessories. Though more

Confluence Strengthens Teams With Q1 Hires

Confluence Watersports has strengthened its engineering team, Harmony accessory team, and customer service team with three, key new hires in the first quarter, 2009. Chris Erdahl has been hired as product engineer. Chris Pedrick has been promoted to senior customer service lead; more