GREENVILLE, S.C. (November 23, 2015) —Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology.
Blumer previously led strategic product line development for Adventure Technology, the company’s premium performance paddle brand, as the product manager. Confluence Outdoor acquired Boardworks, a premier surf and stand up paddleboard company out of Carlsbad, Calif., in January of 2015 and continues to invest in the brand through innovative product development.
“As product manager for paddles over the last four years, Hastings has developed crucial expertise in the sourcing, design and engineering, and manufacturing of products, proving his ability to bring innovation and creative technologies to our product lines,” said Sue Rechner, CEO and president of Confluence Outdoor. “This expertise, along with his strategic and project management leadership, will be a valuable addition to the team driving our surf and SUP business.”
“I’m incredibly excited to work with the Boardworks team to develop product lines that reflect the authenticity, passion, and culture of the great people behind the brand to allow more people to experience and embrace the Boardworks philosophy of “we live water,” said Blumer.
About Confluence Outdoor
Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Mad River Canoe®, Adventure Technology® paddles, Harmony® accessories, and Boardworks Surf®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and a wide range of paddlesports accessories—ranging from touring and recreational to high-performance whitewater products, the Confluence brands can fully outfit paddling enthusiasts throughout all phases of their paddling life. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats. For more information about the company, visit www.confluenceoutdoor.com
Wilderness Systems · Perception · Dagger · Mad River Canoe
Wave Sport · Harmony · Adventure Technology · Boardworks
Christina Erb LoVullo
Verde Brand Communications