coldblack Sponsored Paul Ambrose Takes First in His First Ironman - SNEWS

coldblack Sponsored Paul Ambrose Takes First in His First Ironman

In his 5th race of the season, Paul Ambrose finishes first in Loiusville Ironman on August 29, 2010

BOULDER, Colo. (August 30, 2010) – Descente and coldblack® sponsored athlete, Paul Ambrose took first place this past Sunday at the Louisville, Kentucky Iron Man, a 140.6 mile race. Ambrose finished with a final time of 8:29:59, followed by Martin Jensen of Denmark with a final time of 8:41.54.

After exiting the water about three minutes behind swim leader John Flanagan, Ambrose gradually took control of the race thanks to the day’s fastest bike split that put him over 12 minutes ahead of Jensen. Ambrose’s win was accredited to this commanding lead in the 112 mile bike ride, which he finished with a 4:31:36 split.

Ambrose could have had a much faster time, but he took some time to relish the moment with high-fives with fans in the winning distance. It was his first Ironman victory and his 5th race of the season.

“I’m very happy to take my first Ironman Victory in Louisville, Kentucky. I've had many frustrating races where I've been out in front all day and then passed at the end. This was really enjoyable being able to stay out in front, and not been "caught" for a change. Also, it has been a goal of mine for some time to win an Ironman title, so I'm very glad to be able to achieve it at a young age,” said 26 year-old Ambrose.

Ambrose was wearing his coldblack® equipped Avanti kit from Descente that provides a UPF of 50. coldblack® reflects UVA and UVB rays, meaning both heat and light rays, keeping the wearer tangibly cooler by 9 to 15 degrees. coldblack® has also been proven to reduce perspiration by half and therefore the skin doesn’t have to compensate so much for increased skin temperatures. This is an advantage on long days and big races as a fluid loss of 2% of body weight due to sweating reduces performance by up to 20%.


About Veltec Sports

Since 1984, Veltec Sports has thrived on bringing industry leading brands to customers in Europe and North America. Veltec’s Boulder, Colo.-based portfolio consists of brands with heritage in cycling and a passion for triathlon and running including Descente and Shebeest apparel, Lake shoes and Vredestein tires. Veltec is committed to supporting athletic passion and for promoting a healthy and sustainable lifestyle. For more information visit For media inquires, contact Liz Weiss:, 303.245.4885 x109

About coldblack®:

coldblack® is the result of a partnership between Schoeller Technologies AG and Clariant.

For more information, visit For media inquires, contact Shannon Walton: shannon, 206.265.2421

Schoeller Technologies AG:

The licensing company for innovative textile technologies

Schoeller Technologies AG is a globally active company for innovative textile technologies. It furthers the development of pioneering textile technologies through the deployment of international and interdisciplinary R&D teams and holds the intellectual property rights (patents and trademarks). The company organizes the worldwide availability and distribution of its technologies with selected distribution partners and supports its licensees in technical matters, as well as in marketing and sales. Schoeller Technologies AG is a subsidiary of Schoeller Textil AG, founded in 2000.

Clariant – Exactly your chemistry. Clariant is a global leader in specialty chemicals headquartered in Muttenz, Switzerland. Strong business relationships, commitment to outstanding service and wide-ranging application expertise make Clariant a preferred partner for its customers. Clariant, which is represented on five continents with over 100 group companies, employs around 18 000 people. Clariant is committed to sustainable growth springing from its own innovative strength. Clariant’s innovative products play a key role in its customers’ manufacturing and treatment processes and add value to their end products. The company’s success is based on the know-how of its people and their ability to identify new customer needs at an early stage and to work together with customers to develop innovative, efficient solutions.