Descente and Schoeller Technologies Support Australian Triathlete with coldblack® Apparel
BOULDER, Colo. (April 19, 2010) – coldblack® from Schoeller Technologies AG and Descente are teaming up to sponsor pro triathlete Paul Ambrose. Hailing from Australia, Ambrose is a rising star in professional triathlon and will race events worldwide in Descente apparel with coldblack®.
The coldblack® technology, most recent winner of Switzerland’s Design Pris award, was first introduced to the cycling and triathlon market during Eurobike, wherein Descente unveiled revolutionary pieces from their Spring 2010 coldblack® collection. coldblack®’s special finishing technology reduces heat build-up and provides reliable protection from UV rays. Included in the collection are the all-black “Avanti” cycling shorts, bib shorts, and jersey and several pieces from the C6 triathlon collection including a Tri Top, Tri Short, and Tri Suit.
There is no better test subject for the efficacy of coldblack® than a world-class professional like Ambrose. At just 24, the young athlete has shown impressive results against Ironman stalwarts Craig Alexander and Andy Potts. During training and racing, an athlete is directly affected by core and surface temperatures; but unlike training intensity and frequency, an athlete cannot control how heat will affect performance.
With coldblack’s twofold protective function, this innovative high-tech textile treatment helps athletes like Ambrose stay cooler under heat by reflecting 80% of heat rays and offering a minimum UPF 30+ protection against harmful ultraviolet rays. What is more, coldblack® treatment is bluesign® compliant, therefore containing no components or processes hazardous to people or the environment. Finally, the coldblack® treatment will not wash out in regular household laundry or in prolonged use.
About Veltec Sports
Since 1984, Veltec Sports has thrived on bringing industry leading brands to customers in Europe and North America. Veltec’s Boulder, Colo.-based portfolio consists of brands with heritage in cycling and a passion for triathlon and running including Descente and Shebeest apparel, Lake shoes, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed to supporting athletic passion and for promoting a healthy and sustainable lifestyle. www.veltecsports.com and @Veltec Sports on Twitter. For media inquires, contact Mychele Lepinsky: email@example.com, 303.245.4885 x109
coldblack® is the result of a partnership between Schoeller Technologies AG and Clariant.
For more information, visit www.coldblack.ch For media inquires, contact Shannon Walton: Shannon @schoellerusa.com, 206.265.2421
Schoeller Technologies AG:
The licensing company for innovative textile technologies
Schoeller Technologies AG is a globally active company for innovative textile technologies. It furthers the development of pioneering textile technologies through the deployment of international and interdisciplinary R&D teams and holds the intellectual property rights (patents and trademarks). The company organizes the worldwide availability and distribution of its technologies with selected distribution partners and supports its licensees in technical matters, as well as in marketing and sales. Schoeller Technologies AG is a subsidiary of Schoeller Textil AG and was founded in 2000.
Clariant – Exactly your chemistry. Clariant is a global leader in specialty chemicals headquartered in Muttenz, Switzerland. Strong business relationships, commitment to outstanding service and wide-ranging application expertise make Clariant a preferred partner for its customers. Clariant, which is represented on five continents with over 100 group companies, employs around 18 000 people. Clariant’s business is organized in four divisions: Textile, Leather & Paper Chemicals, Pigments & Additives, Masterbatches and Functional Chemicals. Clariant is committed to sustainable growth springing from its own innovative strength. Clariant’s innovative products play a key role in its customers’ manufacturing and treatment processes and add value to their end products. The company’s success is based on the know-how of its people and their ability to identify new customer needs at an early stage and to work together with customers to develop innovative, efficient solutions. www.clariant.com