Coalision Appoints New Vice Presidents for Lolë

Tracy King named VP Sales North America, and Nathalie Binda promoted to VP Marketing for Lolë
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Coalision, the Canadian lifestyle company, today announced the appointment of Tracy King
to the role of Vice President North American Sales, Lolë, effectively immediately. Ms. King will report directly
to Bernard Mariette, President and CEO of Coalision and will be based in New York.
Ms. King has 20 plus years of industry experience, having worked for Levi Strauss in San Francisco, where
she served as VP Sales for Dockers and Levi’s Women’s, playing an active role in the launch of all the
group’s new product lines. Most recently she was VP Sales for Phi, a global women’s luxury brand.
Responsible for business development for the entire North American market, she will be entrusted with the
task of extending the reach of the Lolë brand and help Lolë attain its global potential.
“After the appointment of Pascal Aymar in September as General Manager Europe, we are excited to
strengthen our brand management team with the addition of Tracy King as Vice President sales North
America at Lolë” said Bernard Mariette president, Coalision “with Tracy leading the strategic sales direction
of the brand in North America we feel confident that Lolë will continue to fulfill its untapped potential, as it
can expand beyond its impressive sales today to increase its presence both within our company and within
the industry”.
Tracy King comments: “I am energized by the Lolë philosophy of honoring women and inspiring them to lead
active lifestyles. The whole idea of creating product that is stylish, functional and comfortable is perfect for
addressing our modern lifestyle.”
In addition to Tracy’s appointment, Nathalie Binda has been promoted to the position of Vice President,
Marketing for Lolë.
Having served as Marketing Manager at Lolë since 2005, Ms. Binda succeeded in establishing the brand’s
unique positioning over the span of just a few years.
“Her energy and professionalism make Nathalie one of the pillars of the Lolë brand,” said Mariette. “She is a
key player in the development of the brand. Lolë is a brand with an amazing potential”, Mariette continued
“With their talent, experience, dynamism and lifestyle, Tracy and Nathalie round out the Lolë management
team and will help us create a strong organization dedicated to building the brand worldwide”.

About Lolë:
Lole offers women a vast variety of intelligent and fashionable clothing that follow their everyday active needs
www.lolewomen.com
About Coalision
A blend of the words “coalition” and “collision”, the name Coalision is a faithful reflection of the nature of the company: a strong
coalition of dedicated people based on a creative collision of ideas. Coalision owns the ORAGE and LOLË clothing brands which are
distributed to a network of more than 2,500 retailers in Canada, the United States, Europe and Asia.
www.coalision.com
www.orage.com
www.lolewomen.com

Contact USA : Alycia Cavadi : alycia@momentummediapr.com // +1.617.875.5553

Contact Canada : Melanie Tremblay : melanietremb76@hotmail.com // +1.450.242.1695

Contact Europe : christelle.vessot@coalision.com // 06 08 41 41 16

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