Casting for Recovery partners with Sage

CFR Logo hi res

Manchester, VT— February 6, 2014Casting for Recovery, a non-profit organization offering support and educational retreats for women with breast cancer is announcing its newest national sponsor; Sage Manufacturing for 2014. In 2013 Sage committed a portion of sales from the GRACE rod to directly support CfR and its mission in helping women diagnosed with breast cancer attend multi-day retreats that teach them to fly fish and assist with the mental and physical challenges of breast cancer at no cost to them. Both CfR and Sage are excited to deepen the relationship and continue in 2014 with social media engagement, continuation of support through sales of the GRACE rod and more.

“CfR is a wonderful organization that helps women in need learn how to do something they probably never thought they would,” says Sage marketing manager, Eric Gewiss. “We’re ecstatic to be a part of that and helping these women attend CfR retreats in any way we can. They are learning much more than how to fly fish, they are learning how to embrace nature and do something that we all at Sage really enjoy and that’s getting outside and doing what we love; fly fishing. So we are happy to share that passion with them.”


“We’re overjoyed to have such a reputable, industry powerhouse behind us,” says CfR executive director, Whitney Milhoan. “It’s exciting that the team at Sage believes in what we do and wants to support us in our efforts to help women with such a tough diagnosis. Nearly everyone has been touched by breast cancer in some way, and having the committed support of companies like Sage really helps us move forward in our plans for 2014.”

In 2014, CfR plans on hosting 42 retreats in 34 states and has served more than 6,000 women to date. To learn more about Casting for Recovery or how to help please visit or to learn more about the GRACE rod and where to purchase with a portion of the sale going straight to CfR, please visit

For more information contact Holly Calloway at

Casting for Recovery® (CfR) is a 501(c)(3) nonprofit created to enhance the quality of life of women with breast cancer by providing free retreats to promote and support mental and physical healing. Casting for Recovery's program combines counseling, medical information, and the therapeutic sport of fly-fishing. Retreats are offered at no cost to women at any age and any stage of breast cancer treatment and recovery.

About Sage: Founded in 1980, Sage was created with one idea in mind—to build the world's finest performance fly rods. Passionate about creating fly fishing products that continually exceed expectations, Sage strives to seek performance advantages through new materials and designs based on a foundation of research and innovation. Sage also offers fly reels, fly lines, apparel, accessories and luggage for avid anglers.

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